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Virtuoso
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RentCafe Suite
REACH by RentCafe
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Elevate Suite
Procure to Pay Suite 
Energy Suite
Aspire
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Matrix
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Rental Market
If you’re a Canadian property owner, manager or renter, here is the scoop from this year’s Ontario Rental Market Overview & Outlook. Hosted by Canada Mortgage and Housing Corporation and Federation of Rental-Housing Providers of Ontario, the market survey results were presented at the FRPO & GTAA (Greater Toronto Apartment Association) Rental Market Update Breakfast […]
03 / 13 / 18
Multigen Living
The new report, As Rents Rise, More Renters Turn to Doubling Up, explores the growing rate of co-living arrangements. Finances were the primary reason for multiple generations and teams of adults sharing a single home. You could benefit from this trend, even if you never considered marketing your units as a co-living floor plans. Co-living […]
02 / 14 / 18
RentCafe Adoption
Yardi’s powerful multifamily marketing and leasing platform, RentCafe, achieved double-digit year-over-year gains in 2017. The robust tool has also expanded to five markets. RentCafe helps multifamily professionals attract prospects, convert leads and retain residents via dynamic property websites, advanced SEO and SEM capabilities and convenient resident portals. Continued Growth “RentCafe demonstrated measurable success in 2017, reaching over […]
01 / 31 / 18
Get Ready for ’18
The winter months signal a slow down throughout the multifamily industry. For marketers and site staff, however, the slow season is a great opportunity to get ahead for the spring. Below are 9 tips for a productive winter that will jumpstart your spring. Marketing Refresh Collaborate with sales and operations. The slow season is the […]
12 / 26 / 17
Renters Speak Out
If you’re currently a renter or have ever been one, you’ve probably wondered whether or not your landlord considers your needs for a happier home. A recent survey of thousands of Canadian renters sent a clear message to property managers everywhere: from soundproof walls to high speed internet and online services, renters are expecting more […]
10 / 05 / 17
Multifamily Outlook
Yardi Matrix reports another strong summer for the multifamily real estate sector. The fundamentals were downgraded from “great” to “consistently good” but several factors suggest continued, healthy performance. Even rapid development in some of the nation’s hottest markets has slowed to a more sustainable pace due to construction labor shortages. The shortages may have longer-lasting […]
Apartment Trends
We’d need 4.6 million new apartments by 2030 to meet demand for rental living and keep prices in check, reports the National Multifamily Housing Council. That’s about 373K new units each year on average, a number that’s rather optimistic considering the pace of apartment construction in the last decade. So how feasible is this plan? […]
Smart Growth
New hire onboarding is a necessary process for all growing multifamily organizations. It is also a major pain point. Dominium, a Minneapolis-based leading apartment development and management company, set goals to double in size by 2025. To reach its goals, the company needs an innovative and efficient training solution. Maya Kasangaki, Senior Service Desk Technician […]
Optimizing Data
Yesterday, we laid the foundations of a strong online presence. We now continue with how to gather insights from analytics to inform marketing and retention decisions. Micro-Adjustments Lead to Success When vacancy rates inch upward, resist the urge to slash prices. “Price should be the last negotiable item, not the first,” advises Sawh. Examine your […]
Fair Housing
This week’s NAA Education Conference & Exposition kicked off with a special session on Fair Housing, The New Five: Fair Housing Issues You Didn’t Know About. Panelists Doug Chasick, President, The Fair Housing Institute; Theresa Kitay, Attorney, Law Firm of Theresa L. Kitay; and Kathelene Williams, Partner, Williams & Edelstein, P.C. led the discussion. The […]
06 / 23 / 17
Insights From AIM
Multifamily marketers from across the country converged in Huntington Beach for the 2017 Apartment Internet Marketing (AIM) Conference on May 7-10. Several hundred professionals gathered to explore the industry’s latest marketing trends and best practices. Here are three ideas from this year’s event that might buoy your marketing efforts: Tell Your Story Marketing is not […]
05 / 18 / 17
9 Responsiveness Tips
Want to get in touch with your residents? SatisFacts 2017 Online Renter study reveals that 88 percent of respondents prefer to be contacted via email; 73 percent ask to be contacted by cell phone, and 50 percent request text communication. Each method of communication has its own best practices. Dive into these nine tips […]
03 / 01 / 17
Snap Happy
OMG’s, LOLZ’s, puppy-dog faces and flower crowns. Snapchat is sometimes reduced to these simple stereotypes and thought of as something to entertain the kids when the adults get tired of the noise at family dinners. But noise and chaos are staples of modern life, for company and consumer alike. And as the godfather of guerilla […]
02 / 15 / 17
Targeted Marketing
If your digital marketing campaigns simply generate leads, they are underperforming. Create campaigns that attract the highest quality leads and provide insights into tenant habits with a single business intelligence tool. Yardi Orion® Business Intelligence (BI) is a mobile-ready platform with more than 200 built-in key performance indicators. The software offers flexible reports and dashboards. The […]
02 / 02 / 17
Marketing to Boomers
Did you know that Baby Boomers are the second largest demographic in multifamily housing? Most companies only spend five percent of their advertising budget (and even less effort) on this growing group. Don’t be like them. We’ve got eight tips to master online marketing to Baby Boomers. State your cost—clearly—and why your property is worth […]
01 / 24 / 17
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