apartments
Similar Challenges
When it comes to new construction, students are finding themselves in a dilemma similar to renters twice their age. A shortage of affordable and middle-market properties has students and seniors struggling to pay for shelter. Senior Care In senior housing, Boomers face limited affordable and middle-income options for their aging loved ones or themselves. New […]
06 / 16 / 16
Community Gardens
As a gardener, I took personal interest in the community gardens popping up throughout the US. I expected to find plenty of resources on the practicality and returns on such projects. Unfortunately, I had no such luck. What I’ve found, though, may help you determine if a community garden is a worthwhile addition to your […]
06 / 13 / 16
What’s in a Name?
It’s important to think through all the possibilities before you name your community. You don’t want to turn off potential renters. Bart: He lied about his name! Lisa: His name doesn’t matter, a rose by any other name would smell as sweet. Bart: Not if you called him Stench Blossom. Homer: Or Crap […]
06 / 07 / 16
Snapchat Scoop
It’s possible you’re not using Snapchat yet for your apartment marketing. Or at all. And, I don’t blame you on that one. It’s hard enough monitoring your community Facebook page. And Twitter account. And maybe you even set up an Instagram account. What about Pinterest? Phew. That’s a lot of social media! Why incorporate another […]
06 / 01 / 16
Voice Search
Voice search is growing at an incredible pace. As we write content, we need to adapt to its unique format and language. Search Engine Land reports that voice search has risen significantly in the past year. Nearly 42 percent of users adopted voice search in the last six months alone. During our recent Open Café […]
05 / 16 / 16
AIM Insights
Huntington Beach, Calif. — With the multifamily industry still enjoying rising rents and high occupancy rates in most markets, it’s no wonder this year’s Apartment Internet Marketing Conference had an air of successful complacency, as most apartment marketers have been enjoying smooth sailing lately. That doesn’t mean there isn’t room for improvement, and several hundred industry insiders […]
05 / 04 / 16
Continuing the Story
In our previous post, 5 Steps to Discovering Your Story, we introduced the importance of consumers’ emotions in the sales process. You also identified features that can help your property stand out from the competition. Today, we will show you how to weave those points into a marketing story. This story creates an important emotional […]
04 / 08 / 16
Discover Your Story
Do you offer spacious one, two, and three bedroom apartments in a desirable neighborhood? Maybe you offer spa-like amenities, too. Guess what? The same things could be said about dozens of other properties in your area. To set your property apart from the competition, you must first learn to develop the marketing story of your […]
04 / 07 / 16
April 5: #aptday
Do you have plans for NAA’s second annual National Apartment Housing Day (NAHD)? If not, you’re about to miss out on a fantastic opportunity to engage with residents, promote retention, and possibly generate new leads. NAA created the hashtag #aptday to unite owners, managers, agents, and residents for one day of social media sharing and […]
04 / 01 / 16
Homeownership
Finder.com recently gathered data on 78 cities throughout the US. The figures were used to determine the salaries needed to buy a home and live comfortably within these cities. The average wage in the US–$52,250 according to the US Census Bureau—sustains homeownership in only 46 percent of the listed cities. Realistically, the numbers are even […]
03 / 22 / 16
Renter Preferences
The results from the NMHC/Kingsley 2015 Renter Preferences Study are in! This nationwide report reflects the sentiments discovered in a survey of more than 119, 266 residents at 3,280 communities. Keep reading to learn what today’s residents expect from the rental experience. Once you know what your renters want, you can use that information to […]
03 / 21 / 16
Spring Cleaning
This isn’t your typical spring cleaning list. Learn how to transform basic seasonal care into value-added improvements. Interior If utilities are included in your billing, early spring is the perfect time to assess your fuel costs. Buildings often consume the most fuel during the first two quarters of the year. At this point, you can […]
03 / 01 / 16
Winning Websites
Curb appeal. It’s a real estate term that almost everyone is familiar with. It refers to how attractive your property looks to potential renters or tenants. Is the landscaping lush? Are the windows clean? Does it look like a nice place to live or work? Good curb appeal encourages prospects who are driving by to […]
02 / 24 / 16
Neighborhood Transformed
Extravagance and environmentalism don’t seem like natural soulmates, but in Boston a new set of developments seamlessly combines the amenities and modern sensibilities of today’s luxury living with eco-conscious construction. The result? Affordable, eco-conscious community housing for Boston’s middle class that’s been dubbed the “Green District.” The brainchild of developer Bruce Percelay, the “Green District” […]
02 / 02 / 16
ENERGIZED FOR TOMORROW
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