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Online Payment Essentials
The newest National Multifamily Housing Council (NMHC) survey offers dozens of helpful insights. The gathered data reflects 120,000 responses from 44 markets nationwide. Though the survey covers everything from home features to community amenities, we found one action item that can save you time, money, and headache: make online payments essential. Of those surveyed, 78 […]
01 / 29 / 16
30 Day Challenge
In our last Open Café webinar, we introduced the 30 Day Social Media Marketing challenge. This challenge encourages RentCafe users to post consistently, engage with followers, and attract prospects. Now, you can participate as well! Though you can begin on any day, it may be a good idea to kick start your new social media […]
01 / 28 / 16
Positive Outlook
Orlando—Overdevelopment? Affordability? Rising capitalization rates? An economic downturn? Falling stock market prices? Bring it on, the multifamily market can handle it this year. At least that seemed to be the consensus at the National Multifamily Housing Council’s annual meeting, held this week in Orlando. Panelists at the conference’s Apartment Strategies Outlook event were generally bullish […]
01 / 26 / 16
Net Promoter Scores
Let’s start with an easy concept that can be hard to swallow: The customer’s perception is YOUR reality. You might think that your customer service and amenities are great, but it doesn’t really matter unless your residents think so too. If, on the other hand, they think your properties are not so great or even […]
01 / 25 / 16
Renting to Millennials
You know all of those reports on Millennials and their love for tiny, urban spaces in walkable communities? They might be wrong. It turns out that Millennials value space and authenticity more than we previously believed—and the two rarely go hand-in-hand. A recent study suggests that while Millennials do enjoy their apartments in urban environments, […]
01 / 22 / 16
Beyond Pet Friendly
The American Pet Products Association estimates that approximately 60 percent of all Americans own at least one pet, with nearly 80 million dogs and 96 million cats as part of that lofty figure. “That’s a significant amount of prospective renters,” said Gina Bertagnolli Slater, regional property manager for Pinnacle, Las Vegas. “For our pet owners […]
01 / 08 / 16
Concierge Service
Concierge service isn’t just for five-star hotels anymore. An increasing number of property management companies are making their communities appeal to high-end renters by providing a range of expanded resident services. Offering premier resident services can make your communities feel like luxury resorts, helping with both retention and your online reputation. It doesn’t have to […]
01 / 07 / 16
Ice Storm 2016
For the past several years, the southeastern United States has been slammed with ice storms in the first quarter. You can’t stop the ice from forming, but there are several steps that you can take to keep your leasing office staff as safe as possible. While weather forecasts are known to issue false alarms, ignoring […]
01 / 06 / 16
New Kind of Cozy
What can you get for less than 400 square feet? How about a gym, a roof terrace, stainless steel appliances and the chance to finally ditch the roommates and lay claim to your own slice of paradise. That’s the option currently being offered by Carmel Place, New York City’s first ever micro-unit development. Originally called, […]
12 / 28 / 15
Meet The Staff
No, we’re not talking about meeting our staff. (Although you can see a few lovely Yardi employee profiles here.) Today we’re talking about introducing your staff to your residents: how and why you should do it! Celebrating the employees that make your property a great place to live just makes sense. For one thing, it’s […]
11 / 20 / 15
Holiday Marketing
‘Tis the season for… leasing? Sure! Any time of year can be a good time to ramp up your leasing and renewal efforts when you take a seasonal approach that builds relationships and excitement around your business. Make sure your occupancy rates don’t cool down this season with five holiday marketing strategies for residential properties: […]
11 / 13 / 15
Michael Pestronk
Over the last eight years, Michael and Matthew Pestronk, CEO and President of Post Brothers Apartments, have created a unique brand of Class A apartments for the Philadelphia market. Their latest major project is no exception. Presidential City, a John McShain project built in the early 1950’s that Post Brothers acquired in 2012 for $51 […]
10 / 28 / 15
Executives of the Year
You may think the secret to success is money, recognition or luck, but Steven and Randy Fifield, MHN’s 2015 Executives of the Year, shared that their success started with peanut butter and jelly. At the annual Multi-Housing News Excellence Awards on October 14th at Club 101 in Manhattan, the Fifields engaged in a panel discussion with […]
10 / 23 / 15
Special Delivery
The holidays are coming… and with them comes a huge increase in resident packages! Are you ready? If that thought made you shudder a little bit, you’re not alone. Apartment communities and high-rise buildings see a dramatic influx of deliveries during the months of November and December. The question of how to deal with them […]
10 / 09 / 15
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