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Marketing

AIM Highlights

Multifamily Marketing

HUNTINGTON BEACH, Calif. – in a competitive Washington D.C. multifamily market, WC Smith released a secret weapon to lease up its 2M property in NoMa: an adorable, social media-savvy English  bulldog puppy. “Everyone loves pets (in D.C.), but no one has time to take care of them,” said Holli Beckman, Vice President of Marketing and […]

Marketing

The Facebook Bridge

Value-Added Content

Pretty much everybody (and their mommas) is on Facebook. With 1.44 billion monthly active users at th end of Q1 2015, you can’t afford to not be on Facebook. But you can’t afford to waste your time on the platform, either. In 2013, Facebook changed its algorithm so that your content will only reach 3– […]

Marketing

Native Marketing

Social Media Languages

Native marketing is a term that Gary Vaynerchuk made popular in his book, “Jab, Jab, Jab, Right Hook.” The term describes how social media marketing must be customized for each platform. As you can imagine, becoming an expert on two or three platforms takes time and money, which are two resources that marketing departments rarely […]

News

Making a Move?

5 Great Cities for 2015

Major metros are great, but the U.S. is  also home to dynamic second and third-tier cities that offer strong economies, booming job markets and unique local culture. Many of the nation’s smaller metro centers are brimming with business opportunities and the chance to be part of positive change. The Huffington Post recently nominated five such […]

Technology

Project Tango Tablet

3D-mapping for everyone

Google likes to play, and the company’s innovative ATAP group has been toying with a 3D-mapping project  that would enable hardware to approximate with the same visual acuity of the human eye. The feature was already available in autonomous robots and military research labs, but Google’s Advanced Technologies and Projects division wants to make it […]

News

Property SOS

From Dated to Desirable

As much as we applaud new multifamily construction here on The Balance Sheet, we realize that it’s not good news for everyone. Owners of dated properties know that the new, shiny rentals up the street with the unbelievable move-in deals may create stiff competition. Fortunately, a few strategic updates can help your aging property feel […]

News

Nepal Earthquake

Shelterbox responds, Yardi assists

The devastating earthquake that struck Nepal Saturday has prompted rapid international response to aid the millions of people affected. Thousands of people were killed, with the death toll changing daily, and up to 8 million Nepalese are estimated to be impacted. Shelterbox USA, a disaster support non-profit that is rooted in Rotary volunteerism, immediately dispatched […]

News

Data Leasing

Less Space, More Business

Large retail centers used to be revered for their prestige and variety. Getting to the 2 million-square-foot Sears and Roebuck center in Atlanta, GA was once a pilgrimage for consumers throughout the region. The days of such super-sized department stores are long gone. With the growing popularity of online shopping, brick-and-mortar stores are steadily shrinking. […]

News

Media Spotlight

Yardi Procure to Pay

Yardi’s Procure to Pay platform was recently featured on “Corporate Review,” hosted by Donald Trump Jr. with airings on the Bloomberg channel and Fox Business Network. The focus of the piece, conducted in an interview format with Brad Setser, Yardi’s Vice President of Marketing, and Akshai Rao, Business Development Manager for Procure to Pay, is […]

News

How Seniors Search

For housing and health

Research funded by Google sheds light on how seniors search for housing for themselves and their aging parents. The results are helping senior housing experts improve marketing strategies and concentrate their efforts on what truly matters to America’s aging population. In October 2014, Google issued a survey to 2,000 Baby Boomers between the ages of […]

News

The ARK at JFK

World's First Animal Terminal

In the first quarter of 2016, ARK Development—a Racebrook portfolio company—will open The ARK at JFK, the world’s only animal-only airport terminal. Construction is now underway on the 178,000 square foot facility, which has made the news from Germany to Japan to India. Racebrook CEO John J. Cuticelli Jr. is no Dr. Dolittle – he […]

Technology

Project Phire

Tough as Glass

One is tough, you drop it and it doesn’t shatter, the other is super resistant to scratches; one is named after a massive primate, the other after a wonderful gemstone. Gorilla Glass and Sapphire Glass are the two major product players in the tough glass race. Gorrilla Glass is developed by Corning, a leading innovator […]

People

Alfrieda Green

Urban Innovations

Beginning this June, the city of Chicago has mandated utility benchmarking for all commercial buildings larger than 50,000 square feet. Urban Innovations, which manages 11 properties totaling 750,000 square feet in the Windy City, is one of a handful of property managers that already has nearly 8 years of such data already in hand. Yardi […]

Marketing

What (Not) to Say

To Prospective Renters

You’ve explored how to get renters through the door. Now that the prospects have arrived for a tour, don’t sabotage your sale with conversational faux pas! Check out these ten conversational dos and don’ts that will help fast forward the conversion cycle. 5 Convo Faux Pas That Will Kill Your Sales Assuming (Dis)likes “Our community […]

News

Tricon American Home

Selects Yardi platform

As part of a plan to scale its operations, Tricon American Homes wanted to replace several business systems with a single, integrated source of data whose automation and efficiency would let it grow its portfolio without adding overhead costs. The single-family rental home owner and management company executed this plan by implementing a single solution […]
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