The Balance Sheet - Yardi Corporate Blog

Michael Pestronk

Post Brothers Apartments

Over the last eight years, Michael and Matthew Pestronk, CEO and President of Post Brothers Apartments, have created a unique brand of Class A apartments for the Philadelphia market. Their latest major project is no exception. Presidential City, a John McShain project built in the early 1950’s that Post Brothers acquired in 2012 for $51 […]

Marketing

Marketing Reality

In Senior Housing

Traditional senior housing marketing—idyllic stock photos and expertly crafted text– no longer stands out to prospects. A growing trend reveals the power of marketing that features real residents, their quotations, and their experiences at the community. Yardi client, Senior Star, is far ahead of the trend. The company made the decision to focus on resident-centric […]

Technology

Growing with Yardi

Capital Asset Management

For Phoenix-based Capital Asset Management, use of Yardi software has been a key aspect of coming of age as a company. “Yardi has been one of our selling points,” says Aaron Strole, owner and founder of the company along with his wife, Rachelle. “When we talk to our current or prospective clients, we tell them […]

News

Executives of the Year

Steve and Randy Fifield

You may think the secret to success is money, recognition or luck, but Steven and Randy Fifield, MHN’s 2015 Executives of the Year, shared that their success started with peanut butter and jelly. At the annual Multi-Housing News Excellence Awards on October 14th at Club 101 in Manhattan, the Fifields engaged in a panel discussion with […]

Technology

Microsoft Surface Book

Does it meet expectations?

On October 6 Microsoft took its fall hardware collection to New York, raising many eyebrows with its first laptop ever—the Surface Book. The long-awaited device (so long, that many believed it would never happen) bears the genes of the Surface family with its 2-in-1 mobile experience. Yet, it adds something the previous models lack: a […]

Marketing

Skip These Social Media Missteps

Set up for success

You’ve created profiles and set aside ample time to update your social media, but you’re still not getting the traffic and following that you desire. What’s a social media novice to do? Social media has so many moving parts, so many variables, that it may seem impossible to get a grip on what to change […]

Technology

Yeloha

Panel-less solar power

The price for photovoltaic cells is plunging, in the last six years it has fallen by at least 50 percent. According to a Gallup poll, 79 percent of Americans expressed the interest for the U.S. to develop more solar power. The product is already growing, accounting for 36 percent of all new electric capacity through […]

People

Becoming a Big Fish

Multifamily Marketing in D.C.

When it comes to the Washington, D.C. rental market, VP of Marketing Karen Kossow finds herself in a big pond with plenty of fish. As the one-woman marketing team at Community Realty Company (CRC), she is determined to grow with limited resources. She is overcoming her small fish status by working smarter, not harder. Step […]

News

Garden Igloo

Shelter from winter

For the people who love the outdoors, but need to find shelter during the winter months, meet the Garden Igloo, a ‘stylish, winter garden, a play area for children, a greenhouse or a gazebo’. This multipurpose geodesic dome, designed by Carla Isin Alemdar, offers a year-round, eco-friendly addition to backyards from all over the world. […]

News

Workplace Wellness

Yoga at the Office

Yoga inched its way onto the corporate scene 25 years ago. Within the last decade, the practice has significantly grown in popularity. Forbes, Apple, Google, and several Fortune 500 companies offer yoga classes as part of their wellness programs. Employers continue to tap into the $10 billion per year industry–but is it worth it? The […]

News

Grown-Up Playgrounds

Health + Cost Savings

Since 2012, residential and retail sectors have witnessed an influx of adult playgrounds. Inspired by research and projects conducted throughout Asia and Europe, these sites propose a new way for adults to maintain mental and physical health. Unlike in other parts of the world, American businesses are missing out on the benefits of adult playgrounds. […]

News

Empowering Seniors

Total Life Wellness

Senior communities are breaking through the stereotypes that once defined them. In place of one-size-fits-all complexes, the industry trends towards niche markets. Bygone are the days of scheduled meals and weekly bingo—well, bingo isn’t going anywhere–but freestyle dining is the new standard. Instead of quiet evenings around the television, modern senior housing hones in on […]

Technology

Special Delivery

Tech for Multifamily Mail

The holidays are coming… and with them comes a huge increase in resident packages! Are you ready? If that thought made you shudder a little bit, you’re not alone. Apartment communities and high-rise buildings see a dramatic influx of deliveries during the months of November and December. The question of how to deal with them […]

News

Prologis

Sustainability starts at home

Prologis, the global leader in industrial real estate, is a master of sustainable growth. With more than $56.0 billion in assets under management and 670 million square feet of real estate, the Yardi client has never been stronger. Prologis has consistently focused on delivering quality products and exemplary service to its global customer base. The […]

News

RentCafe Senior Living

New Yardi product

Yardi recently released RentCafe® Senior Living™, the latest addition to the Yardi Senior Living Suite™. This much anticipated tool makes it easier than ever for senior care providers to promote transparency and engagement with seniors and their responsible parties. Imagine one fully integrated site that allows your clients to monitor the care experience and communicate […]

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