Senior CRM Webinar

By on Aug 21, 2019 in Events

Roughly 10,000 baby boomers turn 65 each day. It’s a demographic shift of seismic proportions, and it’s spurred a lot of new developments in senior living as investors anticipate future demand.

Nicole Moberg, Thrive Senior Living

Turns out, they’ve got a few more years to wait before they can recoup their costs (the average senior living resident is well into their 80s before they move in), but these brand-new communities are already having an impact. Namely, increased competition.

There are too many extra units for too few interested seniors. It’s driven occupancy rates in the industry down to 87.8% – the lowest levels since 2011, reports the NIC. For senior living providers, it’s a sobering statistic. How can they differentiate themselves from the increasingly crowded pack and draw in new residents?

Well, we may not have all the answers, but we’ve got a few proven ideas.

Join us on Wednesday, August 28, at 10 a.m. PDT (1 p.m. EDT) for a live panel discussion on how a customer relationship management (CRM) solution for senior living can hone your competitive edge – and ultimately grow your community.

Richard Nix, Yardi

We’ll have Richard Nix, senior sales director for Yardi, presenting during the webinar, as well as Nicole Moberg, chief sales officer at Thrive Senior Living. The event will be moderated by Steve Moran from Senior Living Foresight.

Learn seven ways you can use a CRM to overcome the recent headwinds in senior living. Plus, you’ll get insights straight from someone who’s done it already. A Yardi client, Nicole has turned her sales and marketing team into a lean, lead-generating tour de force. She’ll share her experience in rolling out Yardi Senior CRM and what steps she took to perfect her team’s approach.

Here’s just a few things you’ll learn:

  • What the new senior living prospect looks like
  • How automated workflows can guide your sales team to success
  • Why a thorough cadence of communication is essential
  • How to track lead sources so you know where to focus your efforts

Basically, if you want more move-ins at your community, this webinar is for you. Reserve your seat today for “Staying Competitive: The Key to Capturing Quality Leads and Increasing Occupancy.”