Posts by: Erica Rascón

May Holidays

Fun Multifamily Celebration Ideas

The month of May has a ton of holidays. You don’t have to keep up with them all, but highlighting a few can be a rewarding way to engage residents. Here are a few May holiday ideas that can help to build loyalty and boost resident retention. May 6, National Nurses Day May 8, National […]

Marketing

Blogging 101: Part 4

3 To-Dos Before Publishing

Once you add great media to your blog post, you’re almost ready to hit publish! There are three tidbits that will help readers find your blog post and bring greater return on your investment. Add Categories and Tags Categories and tags are primarily used to organize your content and make it easier for readers to […]

Marketing

Blogging 101: Part 3

Creating Great Images

Once you’ve chosen a blogging platform and written content, the next step in creating an engaging blog post is to include great media. Media includes visuals such as photographs, infographics, illustrations, and videos. For today’s post, we will focus on photography. Most modern smartphones are adequate to take a great image for blog posts and […]

News

8 Disruptive Trends

For Multifamily Design

Multifamily housing is changing more rapidly than ever before. The National Multifamily Housing Council recently released the Multifamily Disruption report. It highlights eight major trends that are changing the way we design and marketing apartments. 1. Robotics Tech research consultants at Gatner estimate that 26 billion devices will be connected through the cloud-based Internet of […]

Marketing

Blogging 101: Part 2

Creating Your Content

In our previous post, we compared popular blogging platforms WordPress, Wix, and Blogger. After choosing a platform and theme, then it’s time to start writing! Create a Content Calendar Planning pays off. When you take a moment to create a content calendar, you won’t miss timely events or feel the pressure to brainstorm hours before […]

Giving

March for Babies

Yardi Atlanta

Yardi Atlanta recently reached and exceeded its fundraising goal for the March of Dimes walk. The office planned to raise $500 yet ended the day with $682! The fundraiser was a terrific way to boost morale and raise awareness for the upcoming March of Dimes March for Babies on April 28, 2018. The Organization March […]

News

Senior Living Retention

Adding Value with Activities

There is a perception that senior living residents are a captive audience. That’s not entirely true. Enhancements to dining and lifestyle services are a retention strategy for when residents and their families sit down to sign lease renewals. Let the value-add services that you offer outshine your competition. Unique Experiences Offer residents an experience that […]

Marketing

Blogging 101

Picking the Perfect Platform

You hear it all the time: to improve your organic ranking with Google, you need frequent, fresh content for your website. Blogging is a common best practice for keeping new content on your site while connecting with your residents. But how do you start a great blog? First, you need to select your blogging platform. […]

Marketing

RentCafe + AIM

New Conference Title Sponsor

Yardi has entered an exclusive three-year agreement securing RentCafe as the title sponsor of the Apartment Internet Marketing Conference (AIM). “We are excited to announce our partnership with AIM. We believe this is a great opportunity for us, for AIM and for the attendees because ultimately, we are all laser-focused on innovative digital marketing,” said Esther Bonardi, […]

People

Society of Women Engineers

Marisa Ceppi, Yardi Energy

Engineers are the brain and muscle behind the Yardi technology that makes property management (and property managers’ lives) easier. When Marisa Ceppi proposed the idea of presenting at the Society of Women Engineers 2018 National Conference (We’18), it was met with unbounded support from her teammates. The SWE We ’18 Conference Ceppi, Yardi Energy Account […]

Giving

Marguerite’s Place

Strengthening Families

Marguerite’s Place takes a holistic approach to ending homelessness. The organization offers transitional housing, onsite childcare, as well as supportive services to break the cycle of homelessness and dependence for women and children. The nonprofit is nondenominational and service focused, with an emphasis on helping women and children who are facing housing insecurity. Over the […]

Giving, People

Doves for Youth

Yardi Supports Casa Pacifica

Yardi Oxnard teamed up with Casa Pacifica Centers for Children and Families to bring hope to local, at-risk youth. About the Non-Profit Casa Pacifica helps children overcome a broad spectrum of difficult circumstances, from abuse and neglect to complex emotional, behavioral, and family issues. Services are offered to more than 4,000 children from Ventura County, Santa […]

News

ICON

Tiny Homes with Heart

Tiny house manufacturers have long posited themselves as serious competition for the multifamily housing industry. Yet for years, there have not been any real contenders. ICON is positioned to change the real estate landscape. 3D Printing Reimagined ICON revealed a 3D-printed tiny home that is functional, beautiful, and affordable. The floor plans range from 650-800 […]

Marketing

10 Ways to Win

Resident Appreciation Week

Your residents are the lifelines of your community. Where would you be without them? It’s essential to build resident loyalty by showing that their presence is valuable. Organizing a Resident Appreciation Week is an excellent place to start! Below are 10 ideas to help you win Resident Appreciation Week: Pet Photo Contest Cutest pet photo […]

News

World Water Day

Multifamily Opportunities

World Water Day is March 22! This international holiday encourages individuals, businesses, and governments to explore ways to reduce water waste. For your property, water conservation comes with additional benefits. Boost resident loyalty and reduce turnover with these World Water Day tips. Get Acknowledged for Your Efforts You may already have measures in place to […]

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