Erica Rascón

AUTHOR

Erica Rascón

Erica Rascón specializes in online content creation and social media. She joined Yardi in 2011 after receiving her bachelor's degree from Kennesaw State University and serving in the Peace Corps. Erica's interests include sustainability, philanthropy, and the arts.

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Yardi ATL Prom Drive

Yardi Atlanta recently celebrated the most successful Yardi Prom Drive, supporting Foster Care Support Foundation (FCSF) in nearby Roswell, GA. About Foster Care Support Foundation Each year, approximately 8,000 children in Georgia are in need of foster care. Placement in a good home is only part of the battle. Many foster parents and relatives struggle […]

03 / 16 / 18

Supporting Women + Girls

Every year, Yardi’s international offices select hundreds of nonprofits to receive grant sponsorships. Several of the grant recipients focus their services on women’s advancement. The World Bank reports that investing in women is a key factor in ending poverty and boosting economic growth. PLOS One research also indicates that investments towards women’s health contribute to […]

03 / 08 / 18

CommonBond

In our previous article link, IT specialist Linda Greenwaldt explained how CommonBond Communities implemented Yardi RentCafe for subsidized housing to improve efficiencies. Yardi eLearning helped the organization optimize their use of RentCafe. It is also the nonprofit’s go-to tool for employee education. The eLearning Solution eLearning provides on-demand training through a convenient online platform. Administrators […]

Efficiency Unlocked

Linda Greenwaldt, an IT specialist with CommonBond Communities, has a well-rounded understanding of the affordable housing industry. She has turned units and worked her way up to help manage properties. Her career path has given her a unique perspective to her current role in IT. She asked, “What can we do to make the process […]

Pangea Cares

When Pangea Properties first formed in 2008, the Chicago-based company established a mission to implement “service, value, and care–one resident at a time.” Since then, the REIT has transformed communities throughout Chicago, Indianapolis, and Baltimore with quality affordable housing and service programs. Chanelle Cromwell, Head of Pangea Cares, has witnessed the difference that the Pangea […]

02 / 21 / 18

HercuWall

Want to lower project costs and enjoy a faster build cycle all while improving the quality of the finished product? Of course you do. HercuTech’s HercuWall, the poster child of reNEWable Living Home 2018, makes it possible. The Product HercuWall offers the durability of composite concrete construction without the need for steel rebar. The product […]

02 / 19 / 18

Multigen Living

The new report, As Rents Rise, More Renters Turn to Doubling Up, explores the growing rate of co-living arrangements. Finances were the primary reason for multiple generations and teams of adults sharing a single home. You could benefit from this trend, even if you never considered marketing your units as a co-living floor plans. Co-living […]

02 / 14 / 18

Atlanta’s Auto Boom

Within the past 5 years, metro Atlanta has welcomed multiple international automotive companies. The rise of the automotive industry results in additional commercial development for the growing region. PSA Group PSA Group, parent company of Citroen and Peugeot, is the newest arrival to Atlanta. Automotive News reports that the French automaker is already recruiting in […]

02 / 12 / 18

Best Practices

Many states do not require landlords to specify a reason for lease non-renewals. It is in your best interest, however, to have a well-documented reason for not renewing a resident’s lease. Here’s why. Keep Fair Housing Fair Fair Housing laws forbid non-renewals based upon discrimination or retaliation. You likely know this from your new-hire orientation, […]

02 / 07 / 18

Giving by Gaming

Yardi Saskatoon participated in the Extra Life game day, a playtime marathon to support Children’s Miracle Network Hospitals. Jim Pattison Children’s Hospital was the local beneficiary of the event. Extra Life  started back in 2008 with a handful of passionate gamers. Since then, the community has grown to more than 100,000 participants. To date, Extra […]

02 / 06 / 18

Senior Star

Alzheimer’s is the 6th leading cause of death in the United States. It is the only cause of death within the top 10 list that currently cannot be prevented, cured or slowed. Many Americans are working to change that. Yardi client Senior Star of Tulsa, Oklahoma, has joined in the fight against Alzheimer’s disease. Senior […]

02 / 01 / 18

RentCafe Adoption

Yardi’s powerful multifamily marketing and leasing platform, RentCafe, achieved double-digit year-over-year gains in 2017. The robust tool has also expanded to five markets. RentCafe helps multifamily professionals attract prospects, convert leads and retain residents via dynamic property websites, advanced SEO and SEM capabilities and convenient resident portals. Continued Growth “RentCafe demonstrated measurable success in 2017, reaching over […]

01 / 31 / 18

Marketing Automation

To stay competitive, your properties and services must remain in the forefront of the digital marketplace. From a prospect’s search to a resident’s lease renewal, marketing automation can help you exceed renters’ expectations. Marketing automation streamlines repetitive tasks, follows user behavior and delivers targeted content. Such content ushers customers into your leasing pipeline and then […]

01 / 29 / 18

Growing Goodwill

Many multifamily firms are turning to corporate social responsibility (CSR) to meet the needs of their communities beyond the walls of the homes that they develop, manage and support. CSR initiatives encompass a company’s efforts to promote positive societal, economic or environmental change. The initiatives are self-regulated, and the scope and scale of CSR programs […]

01 / 25 / 18

Shaping Futures

Yardi client USA Properties teamed up with Life Steps in 1996 to create the J.B. Brown Fund, a philanthropic partnership to help residents of affordable housing fulfill their academic potential, participate in sports, and overcome financial hardships. The Fund Geoffrey C. Brown, president and CEO of USA Properties Fund Inc., co-created J.B. Brown fund in […]

01 / 22 / 18