Posts by: Erica Rascón

AI + Robotics

Saving Seniors

During the recent Argentum Senior Living Executive Conference in San Diego, sociobiologist Rebecca Costa shared scientific breakthroughs that are prolonging the lives—and quality of life– for seniors. Preventing Falls In seniors, falls are directly linked to shorter lifespans. The Center for Disease Control (CDC) reports that the death rate from falls among adults ages 65 […]

News

World Oceans Day

6 Cost-Saving Tips

World Oceans Day is June 8th! Businesses can improve their bottom line by implementing water conservation techniques on the property. By consuming less water and using smart technology as an aid, you can cut costs and protect the environment. Set conservation goals. A plan without a goal an aimless journey. Goals motivate us and […]

People

Amanda Siegel

Employee Spotlight

Yardi honors exemplary members of the customer service department during the annual CSD Week Awards ceremony. Amanda Siegel received the Directors Award while she worked with the government services team. Josh Cunningham, Director, Specialty Solutions Group at Yardi, reflects on Siegel’s contributions. “Amanda has a calm presence that allows her to de-escalate difficult situations with […]

News

Cheaper to Buy?

17 Trend-Busting Cities

In several metropolitan statistical areas (MSAs), owning a home may cost less than renting. There are several factors that determine home affordability when compared to renting, so let’s dive right in. Out of the 33 largest MSAs, 17 have homeownership options that are more affordable than renting. Homebuyers’ savings could exceed 3 percent of their […]

Marketing

Boost Leases

7 Savvy Email Marketing Ideas

Emails can be valuable tools that convert prospects and build loyalty with existing residents. Below are seven emails that every leasing agent should send. Emails for prospects Prospects want to feel courted. They also expect information that anticipates their questions and interests. These three emails hit the spot, helping to forge the relationship between leasing […]

News, People

NMHC Top Managers

Yardi Clients Shine

Online reputation management matters. How masterfully a company handles feedback can give it a huge advantage over the competition as prospects shop around for a new rental. ORA Power Ranking shifted through the online reputations of 75,000 rental properties. The following list represents the National Multifamily Housing Council (NMHC) top 10 best-ranked managers by online reputation. The […]

african american woman at laptop completing e-learning course

News, Technology

Sustainable Training

Yardi eLearning

Do you find that your internal staff training program lacks engagement or consistency? Yardi eLearning’s featured topic for this month focuses on creating effective and sustainable training programs for busy real estate companies. Take the pressure off of your training team with these best practices. The Balance Sheet caught up with Michael Joiner of Yardi […]

News

Bidding Wars

In Surprising Cities

Need to motivate your customers? Use your blog or newsletter to notify prospects that your property stands in one of the hottest, burgeoning markets in the nation. Perhaps they know that—they are already interested in buying in the area–but do they know about the local bidding wars? Bidding wars aren’t limited to the large cities […]

Giving

United Way Shoebox

Yardi Atlanta Pitches In

Before you discard an empty shoebox or a duplicate Happy Meal toy, think again. Those seemingly small items can go a long way toward promoting health and happiness for women and children in need. The Shoebox Project is a program hosted by the United Way. A few weeks before Mother’s Day each year, United Way […]

News

Pet-Friendly, Plus

Value-Add Services Pay Off

Welcoming pets onto your property was your first step in the right direction. Nearly 70 percent of U.S. households own a pet, reports the 2017-2018 National Pet Owners Survey. Pet-friendly apartments appeal to a broader spectrum of households. But don’t stop there! Several properties in your area are also pet friendly. What makes you different? Outshine […]

News, Technology

Argentum

Senior Living Industry Meets

Don’t miss the Argentum Senior Living Executive Conference and Expo on May 14-16, 2018. This year’s event will take place in sunny San Diego. The Conference Join more than 2,700 of your fellow C-level executives for three days packed with informative sessions and networking opportunities. Sessions covered include memory care, technology, hiring and management, safety, […]

Marketing

Increase Leads

With RentCafe REACH

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are mighty tools to increase leads and conversions for your properties. Odds are, you’re already too busy to master those tools. Below are three quick tips to make SEO and SEM work for you. 3 Quick Tips for Increasing Leads Don’t underestimate the power of SEO. […]

News

5 Hottest Markets

For Senior Housing

In many cities, senior housing growth has plateaued. Over saturated markets have led to stagnant occupancy rates. According to the National Investment Center for Seniors Housing and Care, 2017 ended with the national occupancy rate at 88.8 percent, down 70 basis points year-over-year. The greatest stagnation takes place in markets with low barriers to entry, […]

Marketing

Blogging 101: Pt 5

Sharing Your Content

On our previous post, there were a few loose ends to tie before hitting publish on your blog post. Once those important details are complete, you are ready to share your content with the world via social media! Why Use Social Media to Share Content? Without social media marketing and SEM services, the only way […]

News

Apartment Jobs

Snapshot from NAAEI

The National Apartment Association Education Institute (NAAEI) now issues monthly reports called the Apartment Jobs Snapshot. The report includes an overview of the job market as well as a special highlight for a key position within the industry. Creating the Report The report addresses concerns faced by NAA members for years: a lack of comprehensive […]

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