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Giving, People

Casa Serena

Ending Addiction, Rebuilding Lives

Success came with an unexpected side effect for Lisette Fraser. After ten years in the addiction treatment industry, the small clinic where she worked had blossomed into a conglomeration of outpatient and residential care facilities throughout California. Fraser loved that more people were receiving care, but the immense growth left her feeling detached from herself […]

People

Jeff Danley

Peak Capital Partners

Going into 2015, Jeff Danley did not expect that the multifamily investment firm he co-founded back in 2006 would keep buying properties at a fast clip. With 35 transactions closing this year for Yardi client Peak Capital Partners, however, he’s ready to admit that he was wrong. “Obviously we are pretty far into the cycle […]

People

Renters Insurance Required

A Best Practice at Legacy Partners

At Foster City, Calif. based Legacy Partners, renter’s insurance is a requirement at all multifamily properties. The company has a 15,000 unit portfolio, which includes both conventional and affordable housing product. “We have 100 percent of our residents insured. That way we can reserve our big time liability policy for the big stuff. The little […]

News

Beyond Pet Friendly

Amplified Animal Amenities

The American Pet Products Association estimates that approximately 60 percent of all Americans own at least one pet, with nearly 80 million dogs and 96 million cats as part of that lofty figure. “That’s a significant amount of prospective renters,” said Gina Bertagnolli Slater, regional property manager for Pinnacle, Las Vegas. “For our pet owners […]

Marketing

Concierge Service

3 Benefits for Multifamily

Concierge service isn’t just for five-star hotels anymore. An increasing number of property management companies are making their communities appeal to high-end renters by providing a range of expanded resident services. Offering premier resident services can make your communities feel like luxury resorts, helping with both retention and your online reputation. It doesn’t have to […]

News

Ice Storm 2016

Inclement Weather Preparedness

For the past several years, the southeastern United States has been slammed with ice storms in the first quarter. You can’t stop the ice from forming, but there are several steps that you can take to keep your leasing office staff as safe as possible. While weather forecasts are known to issue false alarms, ignoring […]

News

Easy Package Pickups

New 7-Eleven Service

Some people hate shopping. Like myself. The idea of spending numerous hours walking in and out of countless stores, not finding the items I want, but buying some which I had no idea I needed, exhausts me mentally and physically. The day e-commerce became available, I felt relief. I no longer had to waste my […]

Marketing

Adding AdWords

Using Pay-Per-Click Campaigns

By now we’re sure you’ve heard of Google AdWords, those pay-per-click (PPC) ads that pop up in search results on the largest search engine in the world. Whether you do a Google search from your desktop or mobile device, you’ll see them—serving up the most relevant results to get you to click through to the […]

Technology

Flexible Furniture

Micro-Space Solutions

Ori Systems has developed robotic enabled, expandable furniture that can help micro-apartment inhabitants make the most out of limited square footage with the push of a button.

People

Dori Brewer

McWhinney Real Estate Services

With a longstanding tradition of community building and long term development vision in their home state of Colorado, McWhinney Real Estate Services, Inc. works on real estate ventures that range from commercial to hospitality to multifamily. As Vice President of the company’s Multifamily Operations division, Dori J. Brewer and her capable team are tasked with […]

Marketing

5 Resolutions

Social Media Edition

Forbes offers insights on the behavior of Millennial consumers. One thing that stands out is Millennials’ desire for genuine human interaction on social media. They don’t want your best advertising techniques. They don’t care how much you spend on marketing. They want to know you and why you feel that your product is worthy of […]

News

Reaching for the Sky

The Jeddah Tower

The ancient Arabian port of Jeddah sits along the Red Sea, waiting patiently for barges and cruise ships. Meanwhile, just a few miles north, desert dust rises up in bursts as new Jeddah City rises up from the amber dunes spread out along the Arabian Peninsula. While the new Jeddah City’s horizon may currently play […]

Marketing

Figuring Out Feedback

Negative to Opportunity

Dealing with negative feedback and difficult questions can be a test of character. When a comment points out a genuine flaw in your product or service, it can trigger excuses or a defensive response. When the comment is unnecessarily rude, you may want to formulate an equally searing comeback. Dealing with negativity is never fun, but […]

People

Pillar Stays Passionate

Expanding in Bellevue, Wash.

When Pillar Properties’ Billy Pettit looks forward to 2016, he sees challenges ahead. But after a tremendous year for the industry in the Seattle area, it only makes sense that double-digit growth can’t continue forever. “I’m of the belief that we have already started to feel the impact of the new supply. It could be […]

News

New Kind of Cozy

My Micro NY

What can you get for less than 400 square feet? How about a gym, a roof terrace, stainless steel appliances and the chance to finally ditch the roommates and lay claim to your own slice of paradise. That’s the option currently being offered by Carmel Place, New York City’s first ever micro-unit development. Originally called, […]
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