Better Lead Conversion

By on Jul 2, 2019 in Marketing, Technology

Want to capture high quality leads and increase occupancy at your senior living property? Of course, you do! One tool from the Yardi Senior Living Suite, Senior CRM, can help you boost lead conversions in four ways.

Wait, What’s CRM?

CRM stands for customer relationship management. It’s software that’s used to handle interactions with prospects and mine their data. That data is then used to strengthen your understanding of the prospects so that you can better meet their needs.

CRM software captures quantitative and qualitative data about your prospects’ behavior. That information can help you strategize your marketing efforts with greater precision.

Robust CRM software can help you increase occupancy in four key ways.

4 Ways CRM Can Help You Increase Occupancy

1. Improve Marketing: CRM enables you to track and analyze the performance of your online marketing channel. Once you identify the most effective channels, you can tailor your marketing spend to optimize your return on investment. You’ll learn what works, what doesn’t, and where to spend your money.

2. Shorten Lead Response Times: Did you know that 64 percent of online shoppers give the first company to call them back an advantage over the competition? If you don’t respond to customers within 24 hours, they begin to question your professionalism, reports Velocify.

CRM makes it easy to shorten lead response times and get an advantage over your competitors. You can automate follow-up emails and appointment reminders. Mobile-ready CRM software also enables your staff to contact leads on-the-go so that they never miss a beat.

3. Optimize Contact Strategy: With CRM, your marketing team can test and compare strategies to learn what works. Nearly 60 percent of companies use testing to optimize conversion rates.

Testing is important because every company, prospect, and marketing channel is different. What works on one platform for one audience may not work in different circumstances. CRM software empowers you to explore your options, use analytics to find what works, for whom, when and where!

4. Automate Communication: Automated communication makes it easy to craft consistent, timely messages for your prospects. Automation can also improve your response rates: on average, automated emails have 70.5 percent higher open rates and 152 percent higher click-through rates than typical marketing messages.

There are three additional ways that CRM can boost conversions. To learn more, check out our free ebook.