Tag: social media

Local Listings

Google Shakes It Up

Where were you on the night of August 6? While you were probably sleeping (we certainly were), Google rolled out changes to the way local businesses appear in search results. This update affects everyone from restaurants and retail stores to—yep, you guessed it—apartment communities and property management companies. What? Google has updated how local results […]

Marketing

The Facebook Bridge

Value-Added Content

Pretty much everybody (and their mommas) is on Facebook. With 1.44 billion monthly active users at th end of Q1 2015, you can’t afford to not be on Facebook. But you can’t afford to waste your time on the platform, either. In 2013, Facebook changed its algorithm so that your content will only reach 3– […]

Marketing

Native Marketing

Social Media Languages

Native marketing is a term that Gary Vaynerchuk made popular in his book, “Jab, Jab, Jab, Right Hook.” The term describes how social media marketing must be customized for each platform. As you can imagine, becoming an expert on two or three platforms takes time and money, which are two resources that marketing departments rarely […]

Marketing

4 Social Takeaways

Multifamily Social Media Summit

At the recent Multifamily Social Media Summit held in Napa, leaders from both the multifamily and social media sectors joined forces to talk about navigating today’s digital marketing frontier. Although embracing changing social media platforms as part of your marketing plan may feel at times like you’re advertising in the loud and chaotic Wild West, […]

Marketing

Marketing Magic

Best 2014 Campaigns

Congratulations: your attention span is now shorter than that of a goldfish…by one whole second. Recent studies show the average human attention span is now 8 seconds. That means social marketers and digital advertisers have to hook you with compelling content within moments. How much does that bait cost? Advertisers spent an estimated $8.5 billion […]

Marketing

Insights on Instagram

For multi-family marketing

Buckingham Companies began this year with a slew of accolades, among them a Prodigy Award for Best Overall Marketing Program, another for Best Color Advertisement, and the Bronze Adrian Award for Complete Campaign and Posting. At the foundation of those achievements stands an innovative marketing department that enhances traditional marketing approaches with a tool that […]

Marketing

Learning from Selfies

Effective "me" marketing

A “selfie” is a photo that you’ve taken of yourself. Most of us admit that we’ve taken one or two in our lifetime. We also admit that we secretly loathe our buddies who post #POTH. (If you don’t know what that means, you’ve been spared.) Selfies can teach businesses a few fun yet practical do’s […]

Technology

Talking Twitter

Platform Redesign

The social media engine seems to be losing steam these days. Twitter’s revenue more than doubled in the fourth quarter yet the tech giant said it hit a roadblock in terms of user growth; in the fourth quarter, the site added just 9 million, or 3.8% more, new monthly active users to 241 million, down […]

Marketing

A Popularity Contest

12 Super Social Tips

Social media is an integral part of today’s consumer relations and marketing. As such, it pays to be on top of your social media game. A few tips will make your outreach efforts easier and more effective. Create a user-friendly handle. Keep your username short and free from fancy characters. Users shouldn’t have to flip […]

Technology

Gone in 6 Seconds

Ads that grab, hold, then go

When it comes to commercial advertisements, traditional rules have fallen by the wayside. Millennials have nontraditional tastes. We recycle our snail mail without reading it. We use TV commercial breaks to tweet about the show, not to watch ads. What banners? We can ignore a pop-up like you never even made it. Millennials respond best […]

Technology

Vine and Instagram

Multi-family tips and techniques

Apps can be great tools to connect with clients and potential customers. Get the most out of popular apps Instagram and Vine with tips that make your media stand apart from the crowd. Instagram Composition still matters While you don’t need to invest hours and money into taking professional photography classes, reading a few articles […]

Technology

Facebook for Business

Reaching prospects online

Your friends are on Facebook. Your boss is on Facebook. Even your mom is on Facebook. In fact, this popular online network reached over 1 billion users in May – making it the largest social platform around. So are your clients on Facebook? You bet they are. If you’re ready to reach a larger audience […]

News

Learn and Win

YASC online contest

The focus of YASC has always been learning: learning about the software, learning from your instructors, and learning from fellow Yardi clients. This year, we’re adding an exciting new subject to the learning line-up: social media. Yardi’s top-notch social media and web marketing specialists have put together a special Social Learning Lounge to help you […]

Marketing

Social Marketing Solution

Yardi Marketing Suite™ expansion

These days, marketing a multifamily community to a prospective resident is often an entirely online experience. When a prospect goes to social media to ask friends or family: Where should I live next?, savvy communities are making sure their properties are present. It’s an exciting, though potentially challenging, space in which to connect and engage. […]

Marketing

Property Marketing

Tips and Tricks for 2013

Each year Google pushes out over 500 updates to its search algorithm, and 2012 was no different. In its effort to improve the quality of search results, the latest updates may have helped to level the playing field for property managers and increased the opportunity to drive leads to your doorstep. Now is the time […]

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