Multifamily
Optimizing Tech
You never want things to go wrong, but when they do, you want to be prepared. In many cases, property management tech can help. When news broke of a resident in distress and it seemed like they could injure themselves or others within a quiet New Jersey apartment community, police were quick to arrive on […]
04 / 04 / 22
Talent Recruitment
With multifamily property management – and businesses of all types – currently struggling to find enough staff as well as retain existing employees, a recent session at the Multifamily Social Media Summit focused on how social media can be utilized to find new hires and hold onto existing talent. Jennifer Staciokas, executive managing director for […]
Top Takeaways
The largest Multifamily Social Media Summit ever brought more brilliant suggestions to multifamily marketers on Thursday at the Meritage Resort and Spa in Napa, Calif. REACH by RentCafe is the social media, photo booth and platinum exhibit sponsor of the 10th anniversary event, which concludes today. Andrew Davis, acclaimed marketer, best-selling author and filmmaker, opened […]
Social Media in Focus
REACH by RentCafe is excited to be at the Multifamily Social Media Summit in Napa this week as the social media, photo booth and platinum exhibit sponsor of the event, which kicked off Wednesday afternoon. Celebrating its tenth anniversary, this edition of the #MultifamilySMS is the best attended ever, shared Adam Japko, founder of Esteem […]
Multifamily Update
Multifamily asking rents picked up another $10 in February to reach a national average $1,628, and year-over-year growth recorded a 15.4 percent bump, according to the new Yardi Matrix Multifamily National Report. Single-family rentals also continue to surpass past performance, SFR rents increased by 14.9 percent year-over-year through February. While most anticipated that the steep upward […]
03 / 16 / 22
In-House or Agency?
Should you grow your own team or hire an outside firm? Explore the pros and cons. Multifamily marketers have spent much of the last two years evaluating, reevaluating and adjusting to the changing behaviors and needs of our renters. How can we reach them? How can we engage them? What do they want from us? […]
03 / 07 / 22
Build the Right Rep
Reputation: It’s created from what people think and, more importantly, say about your communities. “Negative or false comments about your building can affect how others view your site, sometimes even before seeing it in person,” says Kings III, a Texas-based provider of emergency communication service solutions for property managers. That perception can translate to lost […]
03 / 04 / 22
Multifamily Experts Agree
Demand for rental apartments through the first three quarters of 2021 was 28% higher than the U.S. single-year high in the same time frame in 2018. Asking rents were up 11.4% nationally year-over-year through September, with the occupancy rate of stabilized properties reaching 95.9% in August. Stats like these inspire observers to use words like […]
02 / 23 / 22
Rents Gain Again
Multifamily asking rent gains continued in January, rising $8 to a U.S. average of $1,604, according to the latest Yardi Matrix Multifamily National Report. The latest gain defied normal seasonal expectations and continued a trend established last year, a historic period for multifamily asking rent growth. Year-over-year, rents increased 13.9 percent. While rents are unlikely […]
02 / 11 / 22
Rapid Onboarding
Could your leasing office staff use additional support? Recent data suggests that industry turnover remains high. And while hiring is on the rise, it still falls short of expectations. If your current team members are burning the candle at both ends, thorough and efficient training of new hires is of the utmost importance. Get your […]
Canada Multifamily Report
Yardi has launched a quarterly report series designed to help Canadian multifamily industry professionals measure portfolio performance, optimize property management and identify investment opportunities. The Canadian National Multifamily Report analyzes vacancy rates, rent growth and other industry fundamentals from data at the national, provincial and Census Metropolitan Area levels. The first edition was released this […]
02 / 08 / 22
Online Payments
Online payments offer benefits for renters and site staff such as convenience and lower costs. But before you can reap the benefits, you’ve got to get residents to enroll. We’ve got a few quick tips to make the process easier. Online payments add value for residents Per the National Apartment Association, about 78% of residents […]
01 / 27 / 22
Multifamily Outlook
The multifamily market appears poised for another solid year in 2022, according to the U.S. Multifamily Outlook for Winter 2022, released today by Yardi® Matrix. While the record-setting rent gains recorded in 2021 are not expected to repeat this year, analysts anticipate demand for apartments will remain robust, highlighted by strong economic growth and household […]
01 / 26 / 22
Multifamily CRM
Are you setting fresh, ambitious goals for your multifamily business? Quality customer relationship management (CRM) software can help you reach them. We’ve got top insights in what to look for when choosing a multifamily CRM solution. What is multifamily CRM? You’ve likely heard of CRM and even dabbled in some of its features. Such software […]
01 / 06 / 22
Fitness Trends 2022
With the new year here, you can expect an influx of interest in your fitness amenities. Prepare your space and gym calendar for creative, fun and forward-thinking fitness opportunities. You can appeal to prospects who are seeking a fresh start as well as existing renters. Refresh your fitness center offerings Among New Year resolutions, wellness […]
01 / 03 / 22
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