Multifamily

Renting to Leaders

Is your property ready for Gen Z renters? Gen Z has different housing expectations than any generation before them. A new study reveals their unique interests and goals. Renting to Gen Z requires appealing to their mindset. This may lead to a significant shift in how we view floor plans, services and amenities. Gen Z […]

11 / 08 / 21

DIY SEO

Search engine optimization: You know you should be doing it, but are you taking proactive steps to optimize your apartment marketing website? By now, the benefits of SEO for apartment marketing are clear. By optimizing your site, you make it more attractive in search, both to search engines and potential customers. When search engines like […]

11 / 03 / 21

Returning to Cities

Single-family rentals (SFR) are currently thriving. Last year alone brought $8 billion in new investments, and activity through this year exceeds that pace. Activity is especially rapid around the metros of the southeast and interior U.S. The regions’ low taxes and high land availability attract developers while renters enjoy the low cost of living and […]

10 / 22 / 21

Renters Still on the Move

With the future of office-based employment still in flux for millions of Americans, the multifamily industry continues to see dramatic shifts in where renters are living, as well as rent increases that have yet to be fully factored into the nation’s inflation calculations. Summer and early fall of 2021 saw dramatic increases in multifamily asking […]

10 / 20 / 21

Yardi at Apartmentalize

Chicago has reopened, and Apartmentalize powered by NAA will be there at McCormick Place from Aug. 31-Sept. 2 to bring forward-thinking multifamily operators from across the country and leading solution providers together. Yardi will return as a proud top tier partner, presenter and exhibitor. Read on for everything you need to know about this year’s […]

08 / 26 / 21

Events

Dominium Expansion

Minnesota will soon have more affordable housing options. Plymouth-based developer an Yardi client Dominium selected a 5.2-acre parcel in Roseville for its newest affordable project. The market is ripe for new development, with recent average vacancy rates hovering around 2.2%. A local average rate of 5% is typical in a balanced market. The Harbor at […]

08 / 25 / 21

Affordable housing

Gen Z

The tech-savvy members of Gen Z are no strangers to browsing and shopping online. As a generation with high expectations, ratings and reviews are a large part of their online buying process. But just having ratings and reviews isn’t enough to win their business. You have to be strategic if you want to stand out […]

08 / 16 / 21

Tech for the Win

If you’re like many multifamily operators, the technology you thought would be “nice to have” became “must have” when COVID-19 hit. With those must-have contactless services and automated transactions in place, companies are now asking, “what’s next?” to move business forward. To answer that question, we talked to Chad Munitz, vice president of development at […]

08 / 05 / 21

Technology

Gen Z

After first getting to know Gen Z, the team at REACH by RentCafe investigated how this tech-savvy generation searches online so that you can learn the best way to attract these young renters. Gen Zers have developed specific search and viewing habits For a generation that has grown up glued to computers, phones and tablets, […]

08 / 03 / 21

Optimize Rents

At every step of your journey, there are opportunities to elevate your asset performance. Today’s technology can equip you with the tools and insights needed to make the most of every square foot. Read on to learn how you can maximize rents at every stage of your project. Design for density To maximize net rentability, […]

07 / 27 / 21

Technology

NAA Grants

This is the final week to submit applications for The National Apartment Association (NAA) Innovation in Diversity Grant (IDI). The program aims to advance diversity and inclusion in the rental housing industry through impactful education and hiring practices. NAA seeks to “inspire the next generation and strengthen those whom we work and exist to serve.” […]

07 / 23 / 21

Rents Rise Nationwide

Multifamily asking rents jumped an average of 6.3% year-over-year in June, the largest leap ever recorded by Yardi Matrix, a leading industry data tracker. The national average apartment rent increased $23 last month to $1,482, another record, and single-family home rents were up 11% year-over-year. “These are the largest year-over-year and monthly increases in the […]

07 / 21 / 21

Gen Z

Step aside millennials, the largest generation ever is ready to rent. The oldest members of Gen Z will ring in their 25th birthdays this year, and this tech-savvy group is quickly becoming the fastest growing renter demographic. Coming of age in the era of smart phones and social media, Gen Zers are highly skilled and […]

07 / 21 / 21

Streamline Unit Turns

Want to improve your net operating income (NOI)? Consider your turn process. Whenever a unit is unoccupied, you’re missing out on income. Vacancies during the turn process are no exception. By decreasing the time that it takes to turn a unit, you can maximize your income and support better NOI. Below are a few practical […]

07 / 20 / 21