Multifamily
Mobile Branding Matters
Take a guess. How much time do you spend on your phone every day? Add up all those downward glances, text replies, phone calls and photo filters. If you’re like the average American, you spend 5.4 hours on your smartphone. And if you’re like me, that’s way more than you expected. Those numbers come from […]
01 / 28 / 20
Efficient Conversions
According to Gleanster, only 25% of your marketing leads are prepared to buy. About 50% of leads enter a sales funnel undecided. That leaves a noteworthy 50% of leads that are dropped or go cold. Improving how you nurture leads and how to streamline that process can help you achieve more conversions and see greater […]
01 / 22 / 20
Home, Office
Home is where the heart is, as well as the home office for some. All the time at home in front of a computer, however, can lead to feelings of isolation, a lack of inspiration, and a lack of meeting space for collaboration. Remote employees and freelancers turn to coworking spaces for help. To avoid […]
The Mobile Advantage
Your resident portal is a convenient and secure connection to your renters. While some renters like to access the resident portal via computer, studies show that most renters prefer to use a mobile app. If your current resident portal doesn’t offer a robust mobile option, you’re missing out on three key points for resident satisfaction. […]
01 / 09 / 20
5 Social Media Strategies
Social media platforms and technologies have redefined how multifamily managers engage with customers to attract, convert and retain residents. According to one survey, people spend one-seventh of their time on social media. In a crowded online environment, does your corporate or property social media strategy have what it takes to stand out and get noticed? […]
Let Pets Pay Off
The future is furry. According to the American Pet Products Association (APPA), 65 percent of Americans have pets. The number of households with pets is growing. Since 2014, the number of people who own pets has increased by 3 percent. Many of these households include your prospects and renters. Another major housing trends report from 2018 […]
12 / 31 / 19
Attracting Renters
The Bronx, Brooklyn, Manhattan, Queens, and Staten Island: together, they make up the most vibrant city in the world. But New York needs no advertising. Any New Yorker will tell you that each of the five boroughs has its own unique charm. So, what do renters expect when looking for an apartment in NYC? We […]
12 / 26 / 19
Pet-Friendliest Cities
Some days, you make look at your property lawn and wonder if it’s worth it to permit pets. Operating a pet-friendly community comes with its challenges. Your pet policy and unique services, however, are profitable differentiators when you’re amongst the nation’s most fur-friendly cities. RentCafe.com recently released its list of the 50 Best Cities for […]
12 / 23 / 19
A Match Made in Heaven
The 2020 NMHC & Kingsley Apartment Resident Preferences Survey reports that 71 percent of rural renters and 70 percent of suburban renters ranked “additional storage outside apartment” as a top interest. Many multifamily properties, however, are not equipped with storage units for renters. Self-storage facility managers can fill the gap and benefit from a steady […]
Must-Have Tech
Toronto recently hosted its very first Yardi Executive Briefing exclusively for multifamily clients. Participants explored the latest innovations in RentCafe and smart home technology. Below, we’ve highlighted the latest and greatest multifamily technology that you’ve got to have. Re-imaging Real Estate through Innovation Seven technologies are changing the future of multifamily housing: Untethered Connectivity: Voice-activated […]
12 / 09 / 19
A Sense of Community
Savvy property managers understand that a feeling of belonging created in a community of neighbors is priceless—especially for long-time renters—and can generate numerous benefits for residents and the property alike. From creating an inclusive living environment for everyone to improving retention, there are many positive aspects to be gained from one simple concept: a sense […]
11 / 29 / 19
5 Tech Takeaways
NMHC OPTECH 2019 in Dallas was the place to be for multifamily real estate execs seeking strategies to raise their game using technology — especially looking ahead to a likely downturn. In lively peer roundtable discussions and dynamic property and revenue management workshops and sessions, industry insiders dove into the big issues facing multifamily businesses. […]
Streamline Leasing
Are you looking for a more efficient way to convert quality prospects into satisfied residents? Streamline the leasing process through integration and automation. Software Integration Switching between independent leasing, management, and accounting programs ensures that your data will be incomplete or pocked with errors. At best, there is a lot of redundant data entry. Each […]
11 / 21 / 19
Multifamily Rolls On
The latest Yardi® Matrix U.S. multifamily market update illustrates good overall performance in the sector, with strong demand, steady new supply and consistent rent growth among the key characteristics. Demand for multifamily housing, driven by rising divorce rates, an aging population, and young people delaying marriage and raising children, figures to remain strong for the […]
Coliving is Here
You’ve heard about coworking, but how about coliving? Now is the time to learn more about this urban rental trend that’s gaining momentum with young renters across the country, including millennials looking to save money by sharing amenities. Not sure how this trend applies to your business? If you’re a multifamily property manager, you’ll want […]
11 / 11 / 19
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