Multifamily

Better Together

When the COVID-19 calamity began to wreak havoc on daily apartment operations about a month ago, Jamin Harkness, CAM, CAPS, Executive Vice President, The Management Group, Atlanta, knew it would be something he couldn’t handle on his own. With everyone involved in property management putting out their own fires – mostly the same crisis’ he […]

04 / 01 / 20

Data-Driven Insights

Want to learn how to create digital content that engages professional learners? The first step is to understand the preferences and habits of adult learners. The 2019 BrightTALK Benchmarks report analyzes data on webinars, online courses, videos and other digital modalities to explore how professionals engage with content. How do professionals engage with content and […]

04 / 01 / 20

Technology

7 Ways to Earn Loyalty

Social distancing is a necessary yet challenging directive for apartment communities. We must build a sense of community and safety if we want to earn resident satisfaction and loyalty. But social distancing practices don’t exactly conjure warm, fuzzy feelings. We’ve got seven tips for maintaining resident satisfaction and earning loyalty even when keeping your distance. […]

03 / 21 / 20

Critical Communications

During chaotic times like the current COVID-19 pandemic, it’s more important than ever to build and maintain trust with your residents through clear, proactive and consistent communication. Here are four tips to help you navigate resident communications during a global health crisis: Lead with empathy Write a message for humans, from humans. Remember, your units […]

03 / 20 / 20

Multifamily and COVID-19

It seems no industry is immune from the impact of the COVID-19 virus, and that includes multifamily real estate. The global spread of the COVID-19 virus has brought a technical end to the 11-year bull market in equities, forced a European travel ban and sent Treasury rates to historic lows. According to the latest multifamily […]

03 / 17 / 20

Multifamily Trends

Multifamily housing performance has been strong across the U.S. during the current economic cycle, but there are notable regional differences in market health, investor demand and economic growth, says the latest Yardi Matrix regional multifamily report. The report analyzes rent growth, occupancy, supply growth and transaction volume in 130 metros between 2016 and 2019. The […]

03 / 16 / 20

Spring Marketing

As the snow thaws and daylight lingers through the evening, your residents will be itching for fun ways to get outdoors and spend time with loved ones. Catch their attention with your community events! This guide will offer quick and simple steps for launching your events towards success. Before the Event After you’ve planned the […]

03 / 16 / 20

Digital Conversations

Imagine never picking up the phone to answer prospects’ questions yet still receiving stellar reviews for customer service. Can you see a future where residents only visit the leasing office for friendly conversation? All their questions, concerns, and feedback are addressed without consuming staff time. Chatbots are bringing these seemingly unrealistic expectations to reality—and it’s […]

03 / 11 / 20

Resident Health and Safety

From stomach bugs to the flu, viral outbreaks are a regular occurrence anywhere where community exists. When it comes to a new risk, such as COVID-19, property managers may feel that you are facing unknown terrain. Fortunately, a new release from the Center for Disease Control (CDC) sheds light on how to best care for […]

03 / 05 / 20

9 Easy Tips

Pet-friendly policies can help a community thrive. Pet messes and odors, however, can increase your “make ready” costs and cause resident complaints. We’ve identified a few pet-friendly tips that will help residents enjoy their furry roommates while keeping your costs low and renter satisfaction high. Poor pet maintenance will cost you Tenant turnover costs vary […]

02 / 27 / 20

Multifamily Market

The U.S. multifamily market’s consistent performance over the past several years should continue into 2020, according to a new market analysis from Yardi Matrix. That outcome assumes the absence of major shocks to the macro economy or the capital markets such as trade war escalations or slowing growth in Asia and Europe. But for now, […]

02 / 15 / 20

Advocating Accounting

In honor of National Apartment Careers Month, we shine a spotlight on professions within the multifamily housing industry. Accountants embrace a multifaceted career that stays relevant even when the winds of change blow their hardest. Their versatile skills sets prove useful in various arenas of the field, offering the professionals options for growth and new […]

02 / 13 / 20

People

Team Yardi

3 Advanced Tips

The cost of a lost lead varies for each organization. Kaplan Real Estate Education estimates that the average cost of a lead ranges from $50 and $60. The total cost of acquisition is at least $3,000. That’s marketing spend, time, and potential revenue wasted. The 3 tips below for capturing and recovering leads can help […]

02 / 06 / 20

Residents Speak

A stellar online marketing strategy can be thwarted by negative reviews. The 2020 National Multifamily Housing Council & Kingsley Associates Apartment Resident Preferences Survey reports that 33% of renters highly value online reviews when deciding on an apartment. Are your reviews working for you or against you? Take the four steps below to ensure your […]

02 / 03 / 20