Tag: Multi-family

Resident Retention

Better Communication

Reducing turnover (and loss of revenue) requires multiple factors working together in harmony, such as a great location, beautiful homes and amenities, and a maintenance crew that is always on point. But perhaps most importantly, the relationship that renters build with the onsite staff can make or break a lease renewal. Fortunately for onsite staff, […]

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Lifestyle Oriented

Multifamily goes swank

Resort-inspired waterparks. Cultural cafés. Vegetated roofs. Walking and biking trails inviting to active lifestyles. These features may not have had a place in urban residential developments in the past but they are now a gratifying reality. Today’s multi-family communities offer much more than just a place to live. They have evolved into inclusive live-work-play environments […]

Marketing

Instagram Hyperlapse

Easy Mobile Video

If you haven’t looked into Instgram now is the perfect time to reconsider. Instagram has launched its standalone companion, Hyperlapse, to appeal to the Vine crowd without…well, the Vine crowd. Hyperlapse offers mobile video production that’s quick, simple, and eye catching. In other words, it’s just what you need to take your content marketing to […]

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PACE Awards

Yardi Clients Honored

Several Yardi clients were recognized this week by the Property Management Association’s (PMA) Apartment Community Excellence Awards (PACE). Categories included market rate and government-assisted housing, along with green initiative communities, resident retention programs, and communities that make a difference in their hometowns. Habitat America was recognized for several properties, including Clare Court, which was honored […]

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Halloween Safety

For All Treats, Fewer Tricks

During this time of year, your office is likely gearing up for ghoul-themed, candy-laden parties for your residents. A few simple tricks can help minimize risks to guests and keep your Halloween party fun and fright free. On the day of the event, you’ll likely be busy running through the office, putting up last minute […]

Marketing

Buckingham Companies

Marketing in motion

Buckingham Companies may have forged its identity as a leader in commercial real estate but its multifamily properties have established their own reputation. In 2013 alone, the company received 19 awards for its singular properties. Spreading the word about Buckingham Companies’ award winning properties is an equally distinguished marketing department. The staff was honored with […]

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Back on Track

Apartment markets improve

The U.S. apartment market is getting back on track. As of July 2014, 386,000 units are underway, shows Fannie Mae’s Housing Industry Forum. Multifamily research firm Axiometrics reported that year-to-date effective rent growth was the highest since the Great Recession, with June 2014’s YTD effective rent growth clocking in at 4.5 percent. Class B properties […]

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MultiGen Multifamily

Which cities have the most combined homes?

Pew Research reports that there are now more than 57 million Americans living in multi-generational homes. Traditional single-family products no longer meet the needs of today’s cross-generational households, paving the way for multigen, multifamily communities that offer flexible alternatives. The uptick in multigen housing began in the 80s, inching from 12.1 percent of households to […]

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Top 5 Resident Complaints

Smarter ways to solve them

J Turner Research analyzed 10,000 customer satisfaction surveys from multi-family communities throughout the nation to determine the top resident complaints. The results reveal that renter satisfaction does not depend on a slew of custom features and amenities. Rather, four out of five complaints depend solely on how onsite staff manages priorities: 1. Rental rates 2. […]

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The Best Bike Policy

Five Simple Steps

As an outdoor enthusiast, I love the warm weather months. It’s great to hop on my mountain bike and head to the local trails or just watch the kids cruise around the neighborhood while I grill. But I hate the heart-stopping moments when kids on bikes get too close to moving cars or when I […]

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Generation Rent

Demographics Impact Demand

The apartment industry has played a major part in the revitalization of the real estate sector while also significantly contributing to the American economy. Rental market activity has grown at a moderate yet constant pace in most metros around the country, with up to seven million new renter households forming the last decade—almost half of […]

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Managing Turnover

Anticipation is vital

For most property management companies, how well resident turnover is managed is a huge part of the profit picture. There’s no more critical component in managing turnover than simply and effectively anticipating those turns. Apartment buildings anticipate a 50 to 60 percent renewal rate, says Trudy von Keudell, property manager at Coast at Lakeshore East […]

Marketing

Insights on Instagram

For multi-family marketing

Buckingham Companies began this year with a slew of accolades, among them a Prodigy Award for Best Overall Marketing Program, another for Best Color Advertisement, and the Bronze Adrian Award for Complete Campaign and Posting. At the foundation of those achievements stands an innovative marketing department that enhances traditional marketing approaches with a tool that […]

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Landscape Architecture

Investment Property Curb Appeal

Curb appeal is key when it comes to your investment properties, be it residential projects or commercial developments. Whether you want to attract or retain residents at your apartment community, or create a stimulating office environment, creating curb appeal may help you get ahead of the competition while delivering a top-quality product. Curb appeal may […]

People

Bruce Keene

Franklin Street

Residents are sometimes quick to post negative reviews on apartment rating sites, but don’t always take the time to write positive reviews. However, there is a solution to this. MHN talks to Bruce Keene, president of management services of Tampa, Fla.-based Franklin Street, a Yardi client, about some trends he is seeing in property management, […]

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