Advance your sales & marketing

Did you know more than 54 million adults ages 65 and older live in the United States — roughly 16.5% of the total U.S. population? And by 2050, that number is projected to rise to an estimated 85.7 million — roughly 20% of the U.S. population? As the aging population continues to grow, more will be searching for adequate housing opportunities to fit their needs — from active adult to independent to assisted living, all the way to memory care. That means senior living operators will require effective methods to attract prospects, nurture leads and retain residents as demand grows and competition heightens.   Customer relationship management (CRM) software is the answer of today and tomorrow, and we created a fresh ebook to illustrate that. We’re excited to share this one! Explore the highlight below then read the ebook in full (spoiler alert, you’ll discover how RentCafe Senior CRM stands out from the crowd). New ebook explores CRM software By capturing and centralizing the data you need, an integrated CRM system accelerates sales and ensures a seamless prospect-to-resident journey. More specifically, the right solution helps operators: Simplify leasing Nurture leads effectively Boost customer service Streamline assessments Ensure compliance The ebook details each of these, sharing exactly how CRM software works to help your communities reach new heights. You’ll also see what makes RentCafe Senior CRM (Yardi’s integrated CRM solution) a differentiator. Want a preview? RentCafe Senior CRM is: Single stack Mobile-friendly HIPAA and SOX compliant Continuously evolving Guided by client feedback Also — unlike other CRM systems — RentCafe Senior CRM doesn’t require you to pay per user. You can add as many users as you’d like, from sales staff to caregivers, for one fixed cost. Same goes for our secure online portal, RentCafe Senior Living. Read the ebook in full We hope you enjoy the ebook (CRM Software: The Future of Sales & Marketing). If you’re ready for more info on RentCafe Senior CRM, our team would love to be your guide! Visit page 10 of the ebook and select “book a personalized demo” to get...

Power Panel Ebook

From staffing to compliance to technology, there’s no shortage of pressing topics circling the senior living industry. And the latest McKnight’s Power Panel — Pandemic Year III: Keys to Success — gathered experts to discuss it all. The online roundtable prompted panelists to debate today’s issues and offer solutions for the year ahead. And to help a larger audience access the insights, McKnight’s put together a fresh ebook that presents the biggest takeaways from their conversations. That ebook is available now. Whether you attended the roundtable or not, the ebook is worth a read. See below for a quick highlight of what you’ll find: New Mcknight’s Power Panel ebook With panelists from different verticals in long-term care, the McKnight’s Power Panel was full of varying perspectives. How will operating conditions continue to shift with the pandemic? How is the “new normal” changing again for providers? These types of questions received a range of answers throughout the roundtable, and lucky for you, they’re recapped in the ebook. Featuring insights from Yardi expert David Bellew, read the ebook to learn: Technology’s role in the industry todayPredictions for a post-pandemic landscapeStrategies for the futureAnd more About panelist David Bellew David Bellew is an accomplished leader in the healthcare industry. Currently serving as the Director of Client Services here on the Yardi senior living team, David has over 20 years of experience implementing enterprise software systems. Through years of dedication, he has become highly skilled in requirements analysis, as well as managing implementations for ERP and clinical systems. If you have questions for team Yardi about our solutions in senior living, we encourage you to reach out to us. Download the resource Yardi is pleased to sponsor events like the McKnight’s Power Panel that spark insightful conversations in...

7 CRM Benefits

How can senior living providers attract new residents, nurture leads and increase resident retention? Implementing a thoughtful CRM program like RentCafe Senior CRM is key. To explore why CRM software is crucial in today’s landscape, and to guide providers through what can be a challenging process, Yardi is excited to share an upgraded resource. What are the benefits of CRM software? Which solutions make the difference? Our new and improved ebook — CRM for Senior Living — covers it all.   CRM defined What is CRM, and how does it apply to senior living? CRM, or customer relationship management, is technology used to oversee interactions with prospects with the goal of improving relationships through use of data. CRM software captures both quantitative and qualitative data across various channels, storing it all in one centralized location. This aggregated data set then paints a holistic view of prospects, surfacing insights to help staff make strategic decisions. With increased visibility, senior living providers can better organize leads, streamline marketing efforts and see what’s working — and what’s not. A new guide to CRM software Packed with informative tips and tools, Yardi’s enhanced ebook explores 7 ways CRM software helps senior living operators drive their communities forward. Learn how solutions like RENTCafé Senior CRM work to: Supercharge marketingShorten lead response timeCentralize dataOptimize contact strategyStrengthen client relationshipsAutomate communicationSimplify workflows RentCafe Senior CRM RENTCafé Senior CRM provides mobile-friendly sales and marketing tools for the unique needs of senior living operators. Integrated in the Yardi Senior Living Suite, this single connected solution unlocks the ability to drive quality leads, increase resident retention, produce sales projections, boost staff performance and more. Access the insights by reading our upgraded CRM ebook. For more information about RENTCafé Senior CRM or other products within the...