Tag: apartments

Fur & Bytes

Unleashing Technology for Pets

Let technology do its work and have happy residents, less pet damage, plenty of renewals and profitability. Earlier this month, Apartmentalize highlighted the latest technology property owners and companies are embracing for their pet residents. Let’s explore these opportunities for innovation. Paws and Effect. Many property management companies are using the latest technology for their […]

Marketing

Optimize Your Profile

Google Business Tips for Apartments

You’ve probably heard the saying, “You never get a second chance to make a good first impression.” Think of your Google Business Profile (GBP) as your business’ digital first impression; it’s critical to put your best foot forward to attract the most traffic to your apartment community. In fact, did you know that 50% of […]

News

Secret Life of Pets

Amenities for four-legged friends

Pet-friendly apartments are becoming the norm, especially among younger renters. Millennials are now the biggest market for pet ownership. Property managers and owners need to stand out and make their complexes more unique and attractive with pet amenities. But have you ever wondered what your pet might want in their new apartment? The secret life […]

Marketing

2022 Design Trends

For Property Websites

Figuring out how to best design your website can be a daunting task. This summer, REACH by RentCafe surveyed more than 12,000 people on RentCafe.com to learn more about their website design preferences. Read on to see the survey results and learn more about the most popular website design trends of 2022. Survey says… Which […]

Marketing

Build the Right Rep

Tips for Property Managers

Reputation: It’s created from what people think and, more importantly, say about your communities. “Negative or false comments about your building can affect how others view your site, sometimes even before seeing it in person,” says Kings III, a Texas-based provider of emergency communication service solutions for property managers. That perception can translate to lost […]

Marketing

Loyalty + Retention

Supporting Resident Mental Health

If you could help make the holidays less difficult for your residents, would you do it? Grief, stress, loneliness, social anxiety and financial struggles can be particularly heightened during this time of year. Through supportive services and resources, you can aid residents during the holidays with tools that you already have on hand. Resident loyalty […]

Events, Matrix

NAA Digital Studio

Achieve Stronger NOI in 2021

Do you want to emerge from 2021 with a more efficient, agile and profitable organization? Discover insights to help you reach your goals during the National Apartment Association (NAA) Digital Studio Series! Stronger NOI in 2021 The April NAA Digital Studio, presented by Yardi, is a half-day event including deep dive and interactive sessions, industry […]

Marketing, Technology

Let’s chat

Picking the right chatbot

Property management chatbots have been a hot topic lately, especially for multifamily rentals. A chatbot can meet renters’ increasing demands for digital communication and capture more leasing opportunities, but only if it’s used wisely. First, we’ll talk about why you should consider “hiring” a chatbot if you don’t have one on staff already. Then, we’ll […]

News

Screening Strategies

Trends to Know Now

Along with changing the way we do almost everything, 2020 caused multifamily operators to re-think their marketing and leasing strategies — including applicant screening. While most businesses have pivoted to online services and are seeing benefits including reduced operational costs, online resident screening requires some attention to ensure quality renters are selected and risk is […]

News

Asset Performance

Better outcomes with better data

Industry leaders from Grubb Properties and MG Properties Group recently shared insights on big data, benchmarking and forecasting with Yardi’s Paul Yount. “You won’t be successful in any market if you don’t have the right tools. You need the data. You have to be ready and prepared,” said Joe Anfuso, chief financial officer at MG […]

News

Pivotal Shifts

Emerging Multifamily Trends

There’s no way to introduce an article about the changes wrought by 2020 that doesn’t underplay the significance of the COVID-19 pandemic. It’s affected the way we do everything — limiting travel, increasing screen time and turning even the most basic activity into an exercise in risk management. For people in the multifamily industry, apartment […]

Marketing

What Renters Want

Self-Guided Tour Success Tips

Do you know what your prospects want in an apartment tour? Esther Bonardi, vice president of marketing at Yardi, hosted “OPTECH Express: The New Apartment Tour — Insights for Today’s Customer Preferences” as part of NMHC OPTECH 2020. The mini session gave insights into the latest renter preferences. Bonardi also offered actionable tasks to carry […]

News

Tips for Hosting + Staging

Virtual + Self-Guided Tours

If you thought that virtual tours and self-guided tours were flashes in the pan, think again. Renters throughout the U.S. are speaking up about their tour preferences. Non-agent-lead tours are ideal for more than 52% of renters, reports a survey by RentCafe.com. That same report reveals that more than 83% of renters would take a […]

News

Amenity Reset

For Multifamily

Amenities can be the irresistible lure that persuades apartment searchers to choose one community over another. Rooftop pools, fitness suites, concierge package service, housekeeping, business centers and dog wash stations all have devotees. “Over the past several years the multifamily asset class has been engaged in an amenities war, with projects offering better and more […]

News

5 Fun Holiday Ideas

With social distancing in mind

Social distancing and partying don’t seem to go hand-in-hand. With a little creativity, though, you can host fun holiday events for your community while honoring safety protocols. Check out these five fun holiday party ideas that add value, encourage a sense of community pride and resident loyalty. Themed partner yoga party The first step in […]

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