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Energy Suite
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Matrix
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Fur & Bytes
Let technology do its work and have happy residents, less pet damage, plenty of renewals and profitability. Earlier this month, Apartmentalize highlighted the latest technology property owners and companies are embracing for their pet residents. Let’s explore these opportunities for innovation. Paws and Effect. Many property management companies are using the latest technology for their […]
07 / 11 / 23
Optimize Your Profile
You’ve probably heard the saying, “You never get a second chance to make a good first impression.” Think of your Google Business Profile (GBP) as your business’ digital first impression; it’s critical to put your best foot forward to attract the most traffic to your apartment community. In fact, did you know that 50% of […]
01 / 30 / 23
Secret Life of Pets
Pet-friendly apartments are becoming the norm, especially among younger renters. Millennials are now the biggest market for pet ownership. Property managers and owners need to stand out and make their complexes more unique and attractive with pet amenities. But have you ever wondered what your pet might want in their new apartment? The secret life […]
09 / 13 / 22
2022 Design Trends
Figuring out how to best design your website can be a daunting task. This summer, REACH by RentCafe surveyed more than 12,000 people on RentCafe.com to learn more about their website design preferences. Read on to see the survey results and learn more about the most popular website design trends of 2022. Survey says… Which […]
07 / 26 / 22
Build the Right Rep
Reputation: It’s created from what people think and, more importantly, say about your communities. “Negative or false comments about your building can affect how others view your site, sometimes even before seeing it in person,” says Kings III, a Texas-based provider of emergency communication service solutions for property managers. That perception can translate to lost […]
03 / 04 / 22
Loyalty + Retention
If you could help make the holidays less difficult for your residents, would you do it? Grief, stress, loneliness, social anxiety and financial struggles can be particularly heightened during this time of year. Through supportive services and resources, you can aid residents during the holidays with tools that you already have on hand. Resident loyalty […]
12 / 13 / 21
NAA Digital Studio
Do you want to emerge from 2021 with a more efficient, agile and profitable organization? Discover insights to help you reach your goals during the National Apartment Association (NAA) Digital Studio Series! Stronger NOI in 2021 The April NAA Digital Studio, presented by Yardi, is a half-day event including deep dive and interactive sessions, industry […]
Let’s chat
Property management chatbots have been a hot topic lately, especially for multifamily rentals. A chatbot can meet renters’ increasing demands for digital communication and capture more leasing opportunities, but only if it’s used wisely. First, we’ll talk about why you should consider “hiring” a chatbot if you don’t have one on staff already. Then, we’ll […]
04 / 08 / 21
Screening Strategies
Along with changing the way we do almost everything, 2020 caused multifamily operators to re-think their marketing and leasing strategies — including applicant screening. While most businesses have pivoted to online services and are seeing benefits including reduced operational costs, online resident screening requires some attention to ensure quality renters are selected and risk is […]
02 / 09 / 21
Asset Performance
Industry leaders from Grubb Properties and MG Properties Group recently shared insights on big data, benchmarking and forecasting with Yardi’s Paul Yount. “You won’t be successful in any market if you don’t have the right tools. You need the data. You have to be ready and prepared,” said Joe Anfuso, chief financial officer at MG […]
01 / 06 / 21
Pivotal Shifts
There’s no way to introduce an article about the changes wrought by 2020 that doesn’t underplay the significance of the COVID-19 pandemic. It’s affected the way we do everything — limiting travel, increasing screen time and turning even the most basic activity into an exercise in risk management. For people in the multifamily industry, apartment […]
12 / 29 / 20
What Renters Want
Do you know what your prospects want in an apartment tour? Esther Bonardi, vice president of marketing at Yardi, hosted “OPTECH Express: The New Apartment Tour — Insights for Today’s Customer Preferences” as part of NMHC OPTECH 2020. The mini session gave insights into the latest renter preferences. Bonardi also offered actionable tasks to carry […]
12 / 22 / 20
Tips for Hosting + Staging
If you thought that virtual tours and self-guided tours were flashes in the pan, think again. Renters throughout the U.S. are speaking up about their tour preferences. Non-agent-lead tours are ideal for more than 52% of renters, reports a survey by RentCafe.com. That same report reveals that more than 83% of renters would take a […]
12 / 12 / 20
Amenity Reset
Amenities can be the irresistible lure that persuades apartment searchers to choose one community over another. Rooftop pools, fitness suites, concierge package service, housekeeping, business centers and dog wash stations all have devotees. “Over the past several years the multifamily asset class has been engaged in an amenities war, with projects offering better and more […]
11 / 24 / 20
5 Fun Holiday Ideas
Social distancing and partying don’t seem to go hand-in-hand. With a little creativity, though, you can host fun holiday events for your community while honoring safety protocols. Check out these five fun holiday party ideas that add value, encourage a sense of community pride and resident loyalty. Themed partner yoga party The first step in […]
11 / 13 / 20
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