Migration Matters

U.S. migration from domestic and international sources continues to hold profound implications for the country’s economy and demographic composition. It’s also the subject of a new research report from Yardi Matrix.

The report notes that the South, Southwest and West accounted for 80% of the population growth in the country’s top 50 metros between 1970 and 2018. “Migration is a leading factor in the population shift” and is “being driven by a combination of economic, social and technological factors” including lower costs of living and doing business, tax policies, land availability, climate, and cultural and recreation attractions.

“Technology makes both individuals and corporations more mobile than before, and as the economy grows, more service-oriented businesses are less tied to physical locations,” says the report, which was published in PREA Quarterly, a members-only publication for the real estate investment community.

Older core metros that lost populations to domestic outmigration are still holding their own. For example, New York City, Miami, Los Angeles, Washington, D.C., and Boston are top destinations for international migrants who fill jobs and fuel economic growth. “Immigration has been the ace in the hole for primary commercial real estate markets” by compensating for domestic outmigration and declining birth rates among native-born women, the report says. Business, finance and technology opportunities in the cities referenced above, and others such as San Francisco, also are magnets for young, educated workers.

New Work and Lifestyle Options

Along with the policies, social forces and economic trends shaping migration patterns, the report addresses factors affecting the real estate industry such as housing affordability, homeownership and family formation. “Investors must pay attention to developments in lifestyle and technology,” such as exercise rooms, shared space, better food options and other amenities that workers increasingly expect. On the residential side, attitudes about homeownership, commuting and other factors among millennials and members of Generation Z (those born in the late 1990s and early 2000s) will be key influencers of demand for apartments.

Whether in the rapidly expanding South and West or in the older core metros, in large cities or smaller communities, a diversified job base is crucial to economic strength. “No metro is immune from recessions or downturns, but those with strong fundamental characteristics will always perform well over time,” the report says. Those characteristics include strong secondary educational institutions that produce skilled workers, affordable housing, cultural attractions, parks and government/business collaboration on encouraging economic growth.

“Lifestyle and work preferences … always evolve in a way that changes demand, and every property type will be affected,” according to the report.

The article by Paul Fiorilla, director of research for Yardi Matrix, is available for download.

SHARE POST

Facebook LinkedIN

AUTHOR

Joel Nelson, senior marketing writer, joined Yardi in 2007. His byline has appeared in New York Real Estate Journal, Canadian Property Management and Los Angeles Lawyer, among others. He has won multiple awards from major professional organizations including the International Association of Business Communicators and Public Communicators of Los Angeles. Joel earned a bachelor’s degree from Pomona College.

Recent articles

Forbes Best Awards 2026

Yardi is a Forbes Best Company & Best Large Employer for 2026

Yardi earned the No. 388 spot on Forbes’ “America’s Best Companies for 2026” list and No. 477 on the “America’s Best Large Employers” list.

Woman looking sternly into laptop

What to do when CRE feels harder than it should

Many CRE performance issues stem from disconnected systems, not people. Learn where gaps appear across the lifecycle, plus how they increase cost and risk.

02 / 18 / 26

Exterior of multifamily building

2026 multifamily reports: Download the latest from Yardi Matrix

Using with the multifamily industry’s best market intelligence, Yardi Matrix's monthly reports summarize trends and forecasts that support well-informed investment decisions.

02 / 18 / 26