Erica Rascón

AUTHOR

Erica Rascón

Erica Rascón specializes in online content creation and social media. She joined Yardi in 2011 after receiving her bachelor's degree from Kennesaw State University and serving in the Peace Corps. Erica's interests include sustainability, philanthropy, and the arts.

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Single Family Rentals

Is there a market for renters who want it all? Privacy, outdoor living space, a manicured lawn and financial flexibility are available to renters of single-family homes. Research reveals that interest in single family rentals has been growing since the Great Recession. The pandemic further ignited demand, as demonstrated by a surge in the construction […]

07 / 08 / 21

Get to Know Corom

Yardi offices throughout the U.S. are re-opening on a rolling schedule. To enhance safety and convenience, employees will be able to make reservations for workspaces through Corom software. But there are a few things that you need to know before getting started. How does COROM promote employee wellness? Internally, Corom serves as an occupancy tracking […]

07 / 06 / 21

Café Coworking

Before coworking became an industry, we had coffee shops. Any café with free internet became a place where students and professionals would settle in for work. In the age of coworking spaces, coffee shops are still formidable competition—and tech innovations make the competition stronger. Coffee shops are cashing in as flexible workspaces We’ve all witnessed […]

06 / 28 / 21

Creating Solutions

The past year illuminated shortcomings that can no longer be ignored within the affordable housing industry.     “The United States needs more than 7 million additional affordable housing units to meet the current demand. Yet the housing gap continues to widen, due to the triple-whammy of all-time high levels of unemployment, a severe lack of housing and […]

06 / 17 / 21

Recovery Gains

As the U.S. economy continues to show recovery gains, multifamily housing follows suite. Several factors including prevalent industries, vaccination rates and employment create a distinction between markets with rapid growth and lagging gains. Need-to-know data, quick and easy Multifamily rents increased by 2.5% year-over-year (YoY) in May. This nearly reflects rent growth rates of March […]

06 / 15 / 21

Life in Every Drop

Summer heat heralds the beginning of pool season and water sports. Yet for residents of Mesa and other desert environments, the relationship with water is far more delicate. Yardi employee Amanda Ferguson has reshaped the way that she sees water. With her new perspective, she is helping to save lives with a powerful local campaign. […]

06 / 10 / 21

Digitizing Priceless Texts

Have you ever heard the saying, “We don’t know what we don’t know?” We cannot quantify the impact of lost or destroyed information once it’s gone. Subsequent generations are simply left not knowing what was once known. From the destruction of the Xianyang State Archives in 206 B.C. and burning of the U.S. Library of […]

06 / 08 / 21

New Student Housing Standards

Experiences shape our approach to built spaces. In 1992, Hurricane Andrew irreversibly changed building codes in Gulf states. About 20 years later, Hurricane Sandy prompted code and regulation shifts in New York and mid-Atlantic states. While natural disasters are often the catalysts, the pandemic has made its own mark upon built environments. Student housing experts […]

06 / 07 / 21

One Team, One Dream

When Yardi expanded to the Asia Pacific (APAC) market 15 years ago, it entered uncharted territory. Supporting a new team more than 11,000 miles away from the Santa Barbara headquarters required creativity, cultural savvy, a bold sense of exploration—and of course, technology. Since then, the Yardi Systems Pty Ltd. has established itself as a trusted […]

06 / 04 / 21

Informed Decisions, Better Results

The most successful companies are those that utilize data and analytics as a supporting tool to adapt to rapid market changes, but how can you simplify Big Data to improve daily decision making? How can online services help you stay connected while safely doing business miles apart? There are innovative solutions that offer a combination […]

06 / 02 / 21

IN2: Fresh, Clean Tech

What would make affordable housing more affordable? The implementation of cost-saving, sustainable features. Unfortunately, clean tech faces an uphill battle with adaptation in the industry. A national incubator aims to change that. Wells Fargo presents a program that promotes innovation in housing by assisting clean tech companies with an accelerated path to market. Three new […]

06 / 01 / 21

Success through Sleep

Imagine that you’re 11 years old. You’ve completed your school day, assisted your family at the restaurant, finished your homework and dinner. You’re exhausted. Instead of crawling into a cozy bed, you walk to the corner of the bedroom that you share with your three siblings and take your place on the floor beside them. […]

05 / 24 / 21

Poll Results

Want real feedback on multifamily performance? We’ve got you covered with new poll data from a recent NAA virtual event. The April NAA Digital Studio, presented by Yardi, explored the theme of “Stronger NOI in 2021: Where do we grow from here?” Experts from leading multifamily companies across the country discussed how COVID-19 impacted the […]

05 / 21 / 21

Online Marketing that Works

Do you want to excel in marketing and optimize your multifamily property performance? Of course, you do. With a little (free) help from the experts, reaching both goals is simpler than you may think. Multi-Housing News Marketing Resources Multi-Housing News (MHN) is a digital magazine that provides leaders in the multifamily housing industry with the […]

05 / 18 / 21

Loyalty, Referrals and NOI

Want to build renter loyalty, earn referrals and celebrate your awesome residents at the same time? We’ve got three great ways to support stronger net operating income (NOI) by celebrating your residents. Happy residents will save you time and money Summer heralds warm weather, group gatherings and celebrations. These events are a natural way to […]

05 / 17 / 21