Technology

More Social Power

Facebook has introduced a powerful tool for managing online advertising campaigns that is being heralded as a major advancement in targeted marketing. If you are using social media-based ads to reach potential renters for your multifamily property, the Facebook Power Editor could change and enhance the campaigns you create. It allows you to create and […]

05 / 09 / 13

Wired Home

Imagine driving up to your house after a long day of work. The garage door opens without touching a button. The front door unlocks – no need to fumble around for your keys – and the lights flip on. Your TV tunes to your favorite channel before you even take off your coat. Is this […]

05 / 07 / 13

Sustainable Urban

With the rapid development of ecological urbanism and sustainable urban design, cities are destined to become hubs of innovation and technological breakthroughs. Over the last decades, the green building movement has grown a great deal, evolving from a tiny niche in architectural design to a global trend impacting all aspects of human existence. Much attention […]

05 / 02 / 13

Fiber for Provo

In early 2000, the city of Provo, Utah decided that the city and its residents would have a lot to gain from access to high speed connectivity. In 2004, it began the construction of iProvo, the Fiber to Home service, and the project was completed within the following two years. Homes and businesses, municipal buildings […]

04 / 26 / 13

Walkability Rocks

Prospects love apartments in walkable neighborhoods. And more likely than not, they are checking out what neighborhood attractions they could get to on foot before they even decide to come check out a potential new apartment community. Location-based technology has made assessing such neighborhood info as easy as can be. With a simple search on […]

04 / 23 / 13

Child with the Tablet

Mobile OS Race

The mobile ecosystem is constantly making room for innovation and new applications. Smartphone operating systems are racing for market position. At the moment, a duopoly is in place: Linux-based Android, followed closely by Apple’s iOS. The third spot is under contention between Microsoft’s Windows, Blackberry’s Blackberry 10, and Firefox’s Firefox OS. Who will occupy the […]

04 / 18 / 13

Austin skyline

High Speed Chase

Austin, Texas is already famous. It is home to the major multimedia festival South by Southwest, a great music and arts scene, and fabulous queso. And now that Google and AT&T have decided to go head-to-head to deliver Austin super-duper fast Internet connectivity, it might be time to change the slogan “Keep Austin Weird” to […]

04 / 12 / 13

Responsive web design

Responsive Design

It’s becoming increasingly apparent that the future of computing is moving from one type of screen – traditional computer monitors – to many types of screens with a plethora of different sizes and resolutions. Smartphone and tablet sales are outpacing PCs, and innovative web-browsing technologies, like Google Glass and the iWatch, appear to be on […]

04 / 08 / 13

HudHomestore App

Digital House Hunt

The Internet has become an irreplaceable tool for today’s connected home shopper. The web has opened a whole new world of home buying possibilities for consumers and real estate professionals. Once upon a time, people turned first to newspapers for home sales advertisements. Nowadays, house hunters rely almost entirely on digital channels. A recent study […]

03 / 25 / 13

Padfone Fonepad

Asus Fonepad & Padfone

Is it a tablet, is it a phone? Why not two in one? Asus keeps coming up with very interesting technology and based on their latest release, one could say that they’re having a good time experimenting with the industry’s most popular mobile devices: the smartphone and the tablet. At the Mobile World Congress they […]

03 / 15 / 13

Walter Cronkite tours a home of the 'future.'

The Future Is Now

Editors’ note: Geneva Ives is the marketing writer for Point2, a leading provider of online marketing solutions for real estate professionals, including custom websites, syndication tools and prospecting utilities. She will be contributing technology-oriented real estate interest posts to The Balance Sheet. It’s no secret that the team at Point2 is a little home obsessed. […]

03 / 12 / 13

Mobile_World_Congress_Barcelona

Mobile Goes Global

Europe hosts the world’s premiere mobile event, a supersized tech fair that recently brought together over 72,000 participants from more than 220 countries and over 1,700 companies. Held this year in Barcelona, the Mobile World Congress is where the latest innovations in the mobile ecosystem are revealed, with emphasis on the technology behind the scenes […]

03 / 08 / 13

Image via Technobuffalo.com

Samsung Unpacked

Samsung has announced that it is Ready 4 the show, inviting fans on March 14th to New York for a special event where the newest device from the South Korean company will stand in the spotlight. The event will be live streamed on YouTube, announcing the next Galaxy. The star will be the Galaxy S […]

03 / 05 / 13

Interest in Pinterest

As a property manager, it may become prudent to ask yourself: Are you getting the most out of Pinterest? This new social media tool has skyrocketed in popularity over the last year, and owners and operators across the country are finding it is a great way to promote their communities. In a recent webinar called […]

03 / 01 / 13

Facial-eye recogniction software could be the new password.

Password Fast Forward

These days, traditional passwords are suspect in their ability to handle the safety of our valuable online data. This isn’t a new problem. Nearly a decade ago, in 2004, Bill Gates was predicting the demise of the alpha-numeric password, calling it a weak spot in security and identity authentication. He was one of the first […]

02 / 27 / 13

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