Tag: YardiMktgForum

YMF

Official Contest Rules

OFFICIAL RULES 2019 Yardi at Yardi Marketing Forum Sweepstakes NO PURCHASE NECESSARY. PURCHASE WILL NOT ENHANCE CHANCES OF WINNING. Sweepstakes is open only to legal residents of the 50 United States, the District of Columbia and Puerto, who are 18 years of age or older (except residents of Alabama and Nebraska who must be 19 […]

Marketing

YMF Beverly Hills

3 Tips for Marketing Geniuses

The Yardi Marketing Forum happened in Beverly Hills last week, drawing a crowd of marketing geniuses from property management companies around the country. Attendees caught a show at the legendary Magic Castle, strolled Rodeo Drive and indulged in a champagne and caviar tasting at Citizen. See the photos here. Sounds fun, right? It wasn’t all […]

Marketing

Holli Beckman

On Multi-Source Lead Attribution

Property marketers use lead attribution to determine where leads are coming from so they know what is working, what isn’t and where to spend their marketing dollars most effectively. But single source lead attribution models only credit the first or last source with the lease. “We know that 50% of renters visit five or more […]

Marketing, News

YMF Baltimore

3 Marketing Themes for 2018

A savvy group of marketers joined us for learning, networking and fun at the bi-annual Yardi Marketing Forum (YMF) in Baltimore last week. During the event, attendees explored the latest trends in digital marketing, tips and tricks to optimize outcomes, and real estate technology. As noted by Esther Bonardi, Yardi vice president of marketing, the […]

Marketing

User Behavior

Making Better Property Websites

If you’re at all involved with property marketing, you’ve probably been part of more than a few discussions about property marketing websites and their ability to convert prospects to leads and leads to leases. Great web conversions depend on your ability to truly understand your website visitors. How do they behave on your sites? What […]

Marketing

Genius Gathering

Yardi Marketing Forum Nashville

A host of marketing geniuses recently descended on Nashville, Tennessee for the first Yardi Marketing Forum of 2016. This bi-annual event for Yardi Marketing Solutions clients combines learning, networking, and fun for an unforgettable three-days. Take a look at some of the highlights from our time in Nashville: Google‘s Presentation We always look forward to […]