To woo the next generation of workers, employers need to think beyond the standard  benefits package and embrace a new era of employee perks. Once upon a time, job seekers placed salary above all else when on the hunt for employment. These days, a new generation of millennial employees is putting less and less emphasis on wages. Instead, they are seeking out opportunities with the potential for career growth and the ability to positively contribute to the world around them. They are also increasingly focusing on a range of nontraditional benefits designed to make the workday more enjoyable and enhance the work-life balance. “Landing a dream job isn’t always just about the actual work,” writes Fast Company’s Lydia Dishman. “Among the best companies to work for, employee review platform Glassdoor found that personnel were just as jazzed about mission-driven company cultures, great career advancement opportunities, and amazing benefits and perks.” While the pendulum hasn’t quite swung far enough to allow applicants to call all the shots, certain industries are struggling to find the right fit for increasingly niche, technology driven positions. In this environment, salary and basic benefits – like medical coverage and 401k options – are relatively standard offerings. In order to stand out in today’s employment marketplace, businesses must offer something different, including new and unique rewards that go beyond extended time off and free-pizza Fridays. Why Perks Matter According to Glassdoor, more than half of all job seekers admit perks are tremendously important. Now that potential recruits can quickly research potential employers online through sites like Glassdoor, companies are pitching themselves as more responsive and flexible. As a result, more and more businesses are offering adaptable work schedules and unlimited family leave. The modern office space now comes outfitted with hammocks, sandboxes and...