self-guided tours

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Asset Performance

Industry leaders from Grubb Properties and MG Properties Group recently shared insights on big data, benchmarking and forecasting with Yardi’s Paul Yount. “You won’t be successful in any market if you don’t have the right tools. You need the data. You have to be ready and prepared,” said Joe Anfuso, chief financial officer at MG […]

01 / 06 / 21

Pivotal Shifts

There’s no way to introduce an article about the changes wrought by 2020 that doesn’t underplay the significance of the COVID-19 pandemic. It’s affected the way we do everything — limiting travel, increasing screen time and turning even the most basic activity into an exercise in risk management. For people in the multifamily industry, apartment […]

12 / 29 / 20

What Renters Want

Do you know what your prospects want in an apartment tour? Esther Bonardi, vice president of marketing at Yardi, hosted “OPTECH Express: The New Apartment Tour — Insights for Today’s Customer Preferences” as part of NMHC OPTECH 2020. The mini session gave insights into the latest renter preferences. Bonardi also offered actionable tasks to carry […]

12 / 22 / 20

Tips for Hosting + Staging

If you thought that virtual tours and self-guided tours were flashes in the pan, think again. Renters throughout the U.S. are speaking up about their tour preferences. Non-agent-lead tours are ideal for more than 52% of renters, reports a survey by RentCafe.com. That same report reveals that more than 83% of renters would take a […]

12 / 12 / 20

Increase Tour ROI

Sure, you’re booking more tours. But are you converting them? Here are six steps you can take every time a tour is booked that will help you get the lease. Customize your confirmation As soon as a prospective resident makes an appointment, you should send out a confirmation that includes all the necessary information (e.g. […]

07 / 14 / 20

Self-guided Tours

If you are on the fence about self-guided tours at your property, take heart. The benefits of self-guided showings are plenteous, and you can still provide many benefits of agent-led tours. Additionally, self-guided experiences alleviate many frustrations for leasing office staff and prospects. Read on to learn how you can benefit from making the switch. […]

04 / 16 / 20

5 Tech Takeaways

NMHC OPTECH 2019 in Dallas was the place to be for multifamily real estate execs seeking strategies to raise their game using technology — especially looking ahead to a likely downturn. In lively peer roundtable discussions and dynamic property and revenue management workshops and sessions, industry insiders dove into the big issues facing multifamily businesses. […]

11 / 25 / 19