Tag: reputation management

Residents Speak

Reputation Management

A stellar online marketing strategy can be thwarted by negative reviews. The 2020 National Multifamily Housing Council & Kingsley Associates Apartment Resident Preferences Survey reports that 33% of renters highly value online reviews when deciding on an apartment. Are your reviews working for you or against you? Take the four steps below to ensure your […]

News

Purchasing Power

Online Reviews Fuel Decisions

Have you ever decided on purchasing a product online or going to a new restaurant as a direct result of an anonymous user’s review? As the popularity of various shopping or social platforms rises–such as Amazon or Yelp–so does the importance of online reviews. Studies show that at least 90 percent of people say that […]

Marketing

Figuring Out Feedback

Negative to Opportunity

Dealing with negative feedback and difficult questions can be a test of character. When a comment points out a genuine flaw in your product or service, it can trigger excuses or a defensive response. When the comment is unnecessarily rude, you may want to formulate an equally searing comeback. Dealing with negativity is never fun, but […]

People

Bruce Keene

Franklin Street

Residents are sometimes quick to post negative reviews on apartment rating sites, but don’t always take the time to write positive reviews. However, there is a solution to this. MHN talks to Bruce Keene, president of management services of Tampa, Fla.-based Franklin Street, a Yardi client, about some trends he is seeing in property management, […]

News

Minimizing Risk

Building a brand

In the days after Malaysia Airlines flight MH370 mysteriously disappeared en route to Beijing in mid-March, PR and crisis management experts around the world watched the news and cringed. “I’m not so sure that you stay off their airline or their brand is ruined, but right now I don’t feel too good about Malaysia Airlines […]