Giving by Gaming Feb06

Giving by Gaming

Yardi Saskatoon participated in the Extra Life game day, a playtime marathon to support Children’s Miracle Network Hospitals. Jim Pattison Children’s Hospital was the local beneficiary of the event. Extra Life  started back in 2008 with a handful of passionate gamers. Since then, the community has grown to more than 100,000 participants. To date, Extra Life has raised more than $40 million for children facing illness and major injuries. The Concept Ideally, Extra Life is a gaming marathon that lasts for 24 consecutive hours. While there is an official Game Day (often early November) gamers are able to contribute whenever their schedules allow. They’re also encouraged to take breaks and spread out the 24 hours as needed. Gamers can choose from a variety of game styles, from PS4 to card games and even hop scotch. It’s an entirely flexible fundraising platform that allows players to customize the experience based on the interests and expertise of those involved. Fundraising milestone are also customizable. Coordinators recommend a minimum of $100, but players are encouraged to select an amount that is personal. For example, Extra Life founder Jeromy Adams set his 2011 goal at $5,415. That odd number represents $5 for each day that his friend Tori spent fighting leukemia before she succumbed to the illness. Passionate participants begin by receiving achievement badges, milestones in raising awareness and rallying support. For every year of participation, gamers receive Legacy Badges that distinguish them from newbies in the field. Power Ups are the participants’ ultimate in-game reward! Each year, coordinators collaborate with partners to offer “gaming goodies.” These can range from discounts to expansion packs and merchandise. Platinum players receive Extra Life memorabilia such as t-shirts, medals, and exclusive prizes. The Event The event was held on-site on the...