Better to act than take on the risks of inaction. This was the theme of a recent GWA webinar, in which panelists discussed ways to minimize risk and future-proof a coworking or flexible workspace operation. “The biggest risk is the risk of not doing anything, of not reacting to the market,” said Dan Zakai, co-founder and CEO of Mindspace, a coworking space with locations in Europe and the U.S. By now, we see that the office experience as we knew it is being reimagined. Landlords need to pivot to a hospitality experience in order to safely and effectively welcome tenants and workers back. They need to provide amenities that workers don’t have at home, or offices will see low occupancy given that productivity levels did not drop from the couch, kitchen table or home office. According to Zakai, landlords will raise occupancy levels with coworking faster than with traditional long-term leases. One of the biggest challenges is whether to spend the initial cost on coworking, whether that is building out a new coworking space or transitioning a vacancy. Since landlords typically won’t operate the space, it makes choosing the right partner critical. Giovanni Palavicini, principal at Avison Young, believes one of the keys to success for operators is finding a niche. Much like hotels have seen the growth of boutique offerings, the coworking industry should head in the same direction. This was already a growing trend prior to the pandemic and could accelerate now. Picking the wrong operator with a business model unsuited for your location, or a poor deal structure could create significant risk. “I don’t like RFPs because an RFP allows anyone in the door,” Palavicini said. “Because at the end of the day, we want to figure out who we want...