Recession-Proof Properties

As we head into uncertain economic times, is your multifamily portfolio recession proof? Now more than ever, you need data you can trust and a smart revenue management strategy to set competitive rental prices, maximize occupancy and spend marketing dollars wisely. And, with the arrival of artificial intelligence and machine learning to inform business intelligence, computers understand what is happening in the market before people do.

In a July 2019 Forbes article, “Three Ways to Recession-Proof Multifamily Properties,” the author stated “Just as ‘all politics is local,’ so is real estate. In their Beige Book, the Federal Reserve governors said real estate activity is declining in some regions even as others pick up the pace. Much of that activity centers on multifamily real estate: 319,000 apartments are due for completion this year nationwide, which the Wall Street Journal determined is the most new units in about three decades. Local conditions should dictate new multifamily purchases and impact investors’ efforts to recession-proof already-owned properties.”

Come for Answers

So, how do you drive property performance in a changing industry?

Join us at Maximize 2019 for some great answers — NAA’s premier event taking place on September 23-24 in Atlanta. This year’s conference will focus on the intersection of asset and revenue management and will deliver knowledge and tactics that attendees can put into action.

Educational sessions include the must-attend “Revenue Management and the Recession” on September 24 at 10:00 a.m., moderated by Dhar Sawh, industry principal of revenue management at Yardi. Sawh will be joined by panelists Trey Lane, vice president of pricing and revenue management at Progress Residential, Michael Lilly, director of revenue management at Weidner Property Management and Jessica Mills, senior consultant at D2 Demand Solutions. Attendees will discover what experienced pricing managers learned during the last recession and how they plan to apply those lessons during the next downturn.

Meet Us There

We hope to see you at the Yardi kiosk at Maximize. You can schedule a meeting now for an in-depth look at Yardi’s big data solution Yardi Elevate which includes Asset Intelligence and our latest release Forecast Manager to create property-level budgets. Our experts will show you how to leverage big data for predictive analytics and more to improve portfolio performance.

Keep Learning

Want the scoop on big data for multifamily now? Find out how your industry peers are succeeding with technology or learn about boosting asset performance by joining a Yardi Elevate webinar.

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AUTHOR

Lee Ann Stiff is a senior writer at Yardi, covering commercial real estate technology and innovation. She has written for global brands including Marvel Comics and Warner Bros. Records, along with contributing content to numerous websites and publications. She holds a master’s degree in English Literature from Yale University.

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