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“You can’t manage what you don’t measure,” says Gino Gentile, VP of sales and customer service for senior living provider Providence Place of Pennsylvania. Providence Place needed integrated software to handle lead management at its five senior living properties.
It became clear to Gentile that streamlining Providence Place’s operations on a centralized platform would help the company further enhance its marketing and sales performance.
The solution was Yardi Senior CRM, part of the Yardi Senior Living Suite. Yardi Senior CRM enables senior living providers to increase occupancy and boost resident retention with mobile-friendly sales and marketing tools specially designed for senior living.
With Yardi Senior CRM, senior living providers can enhance lead management and improve the marketing and sales process with customized dashboards and comprehensive reporting. Integration with the entire Yardi Senior Living Suite ensures data accuracy and lead tracking from initial point of contact through resident activity.
According to Gentile, Providence Place has achieved substantial occupancy gains while using Yardi Senior CRM at all five of its senior living communities. Gentile elaborated that the addition of Yardi Senior CRM to the company’s Yardi Voyager platform has been a breakthrough, helping to increase sales. In addition to higher tour to close ratios and faster lead conversion, Gentile points to the software’s reminder features, customized dashboards and comprehensive reporting as essential to the company’s invigorated performance.
Gentile said Yardi Senior CRM has helped the company achieve impressive occupancy gains — that have exceeded its goals — along with phenomenal sales growth.
“Occupancy is up at all our communities.” Gentile added that the company’s improved resident retention is supported by the tools and solutions provided by its entire Yardi platform.
Providence Place also received great implementation support from Yardi and was up and running quickly which made its staff happy, according to Gentile.
Always prioritizing the needs and values of its senior residents, Gentile believes that “customer service is about being ready, being kind and being competent enough to follow through and deliver on your promises.”
With a software platform that enables the company to operate with greater efficiency, it is delivering the best possible quality of life to its residents.
