At Bat: Yardi Voyager

In 2017, Major League Baseball’s Atlanta Braves, the National Lesuntrustparkague’s winningest franchise over the past quarter-century, will launch their season in a sparkling new 41,500-seat stadium, SunTrust Park.  In conjunction with that move, the team and three partners are developing The Battery Atlanta adjacent to the park.

The Battery Atlanta is a 1.5-million-square-foot mixed development featuring retail shops, restaurants, an Omni hotel, the Coca-Cola Roxy Theatre music venue operated by Live Nation, 550 residences and Comcast’s regional office headquarters.

“We believe that The Battery Atlanta will be the preeminent sports, lifestyle and entertainment destination in America,” Terry McGuirk, chairman and CEO of the Braves, said in a statement.  “This development will bring an energy to the area that will provide our guests with top-notch shopping, dining and living options.”

Yardi will be just a ground-ball-to-shortstop’s distance from this milestone for the Braves organization.  The Braves own the adjacent The Battery Atlanta mixed-use development and will manage it with Yardi Voyager®.

“Voyager will guide strategic decision-making and competitiveness for The Battery Atlanta by helping us perform effective forecasting, trend tracking and analysis of comprehensive business intelligence,” said Jeremy J. Strife, vice president and general manager of Braves Development Company.

“Our relationship with Yardi will help us execute market-leading operational, financial and administrative strategies that will produce unparalleled experiences for all who live in, work at or visit The Battery Atlanta.”

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AUTHOR

Joel Nelson, senior marketing writer, joined Yardi in 2007. His byline has appeared in New York Real Estate Journal, Canadian Property Management and Los Angeles Lawyer, among others. He has won multiple awards from major professional organizations including the International Association of Business Communicators and Public Communicators of Los Angeles. Joel earned a bachelor’s degree from Pomona College.

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