RentCafe + AIM

04 / 12 / 18

2 min read

Yardi has entered an exclusive three-year agreement securing RentCafe as the title sponsor of the Apartment Internet Marketing Conference (AIM).

“We are excited to announce our partnership with AIM. We believe this is a great opportunity for us, for AIM and for the attendees because ultimately, we are all laser-focused on innovative digital marketing,” said Esther Bonardi, vice president of marketing at Yardi.

A Powerful Partnership

AIM is the only industry event focused exclusively on educating multifamily executives on advances in internet marketing, advertising and branding. Executives gain insights into web technology and applications, mobile platforms, lead tracking and in-home technology as well as resident retention and communication techniques.

RentCafe, a leading multifamily marketing solution, unites marketing and leasing functionalities in a single, easy-to-use platform. Prospects, residents and staff benefit from its intuitive interface and groundbreaking features.

“Marketing executives are increasingly called on to shape the resident experience and manage the pace of innovation. That starts with initial impressions of a community, and flows through to communications, social media, service and amenities,” shared Steve Lefkovits, executive producer of AIM. “We’re delighted to have Yardi and RentCafe as partners in educating the industry about the future.”

“RentCafe has seen tremendous growth by adding innovative marketing features for the multifamily industry. Through this partnership, we can support the key foundations of the conference, providing exactly the kind of cutting-edge solutions that attendees have come to expect from AIM,” said Bonardi.

What to Expect at AIM

This year, keynote speaker Malcolm Frank will explore the topic of marketing automation with “What to Do When Machines Do Everything.” Automation is a key area of opportunity for organizations seeking to achieve greater efficiency and customer engagement. Frank will offer strategic guidance and actionable steps to help AIM attendees and their organizations excel in the industry’s evolving landscape.

“AIM is always looking to share leading-edge marketing strategies,” added Bonardi. “RentCafe’s developments in multi-touch lead attribution and data-driven marketing automation are groundbreaking and clearly fit that bill.”

Join Us

AIM Conference, Innovated by RentCafe, will take place May 6-9, 2018 at the Hyatt Regency in Huntington Beach, California. Register today using the code “RentCafe18” for a $100 discount.

AUTHOR

Erica Rascón specializes in online content creation and social media. She joined Yardi in 2011 after receiving her bachelor's degree from Kennesaw State University and serving in the Peace Corps. Erica's interests include sustainability, philanthropy, and the arts.