Posts by: Erica Rascón

7 Winter Defenses

Maintenance Tips

Winter is in full swing, bringing with it unpredictable cold fronts and unpleasant, icy storms. Keep your property and residents safe with these simple tips for winterizing your apartments. For Owners HVAC Tune-up Seasonal inspections of your heating and cooling systems will ensure that they are operating at optimal efficiency. It’s also a great idea […]

News

Inspect and Invest

Accessibility for all

No owner wants to wake up to surprise expenses or costly lawsuits. You can avoid both by staying on top of your property’s accessibility compliance standards. Across the nation, well-intentioned multifamily professionals are facing citations and fines for noncompliance. Many are surprised to discover that employing licensed architects and contractors does not automatically mean that […]

News

Green Retail Boom

Better Performance, Higher Profits

The demand for sustainable retail properties is growing, demonstrated by an influx in applications at accreditation organizations, top tier rents, and high trade rates. According to Lux Research, green building is now a $260 billion market with retail as one of its most vigorous verticals. Green building certification programs such as LEED for Retail have […]

People

Professional Advancement

Advice from able leaders

Problem: You want to be a greater asset to your company but the path to success seems unclear and you feel like you’re spinning your wheels. Solution: Advance your career by developing leadership skills that will prepare you for promotion. The skill set of a solid leader stands out on a resume or CV, and […]

News

CrowdStreet & Mainstreet

Creative real estate funding

Earlier this year, an overhaul to the Jumpstart Our Business Startups Act (JOBS) opened to the doors to new sources of startup capital. Several changes are still under evaluation yet Section II, which dictates the guidelines for advertising, now allows firms to use ads to garner support from accredited investors. As a result, several commercial […]

Technology

Best Business Laptops

For Every Office

Today’s professionals can’t afford to miss a beat. Fulfilling client expectations often requires constant connectivity and reliable mobile access. We’ve narrowed down some of the best laptops for professionals that deliver the power, durability, and advanced features that you need to stay on top of the competition. Best Overall We hear so much about the […]

News

Self Storage

A "sneaky big" industry

When considering some of the nation’s most profitable industries, what do you think of? The NFL? Entertainment? Self-storage? Surprisingly to most, self-storage outperforms a number of glossier industries. “The self-storage sector is sneaky big,” says Michael Scanlon, president and CEO of the Self Storage Association. “In 2013, all 30 teams in the NFL generated $9 […]

News

Bring on Bikeability

Creating cycle-savvy cities

American cities are changing for the better. More pedestrian-friendly cities have popped up in the last decade promoting cleaner air, less traffic, and healthier residents. The option for walking and biking tops renters’ must-have lists and neighborhoods that don’t adapt to this new lifestyle are losing out. Is your property in a bikeable community? What […]

News

Ending Homelessness

HUD-VASH

The U.S. Department of Housing and Urban Development (HUD) and the U.S. Department of Veterans Affairs (VA) recently announced more than $62 million in aid for homeless veterans. The funds will assist over 9,000 servicemen and women with permanent housing, dedicated case workers, and medical services. Following a year of budget cuts for HUD, the […]

News

Habitat Gets Greener

Passivehaus for Affordable

The uptick in green affordable housing continues as Habitat for Humanity embraces passivehaus design. Passivehaus, or Passive House, is a rigorous German building standard that emphasizes air-tight envelopes, optimized solar gain, and decreased dependence on mechanical heating and cooling. Such stringent standards and cost assumptions have discouraged many affordable housing developers, yet Habitat for Humanity […]

News

Resident Retention

Better Communication

Reducing turnover (and loss of revenue) requires multiple factors working together in harmony, such as a great location, beautiful homes and amenities, and a maintenance crew that is always on point. But perhaps most importantly, the relationship that renters build with the onsite staff can make or break a lease renewal. Fortunately for onsite staff, […]

News

Aging in Place

Real estate to serve generations

In the traditional American Dream, renting was a transitional phase before upgrading to home ownership. That trend has all but vanished as mature adults rediscover the joys of renting. Joint Center for Housing Studies of Harvard University estimates that 2.2 million additional Baby Boomers will enter the rental market within the next decade, soon accounting […]

News

Ebola in America

Aware and Prepared

With the Center for Disease Control (CDC) estimating a potential 1.4 million Ebola hemorrhagic fever cases in West Africa by January 2015 and countless more abroad, it’s worthwhile to investigate how property managers should handle any potential cases at properties in their area. Perspective While Ebola is a serious concern, it is far from a […]

News

Senior Housing

Avoiding the Luxury Bubble

Real estate professionals ranging from multifamily developers to REITs are launching themselves into the senior housing market, hoping to cash in on the next frontier for Baby Boomers. While most analysts agree that the industry isn’t in immediate risk of inflating another bubble, the looming threat lies in the lack of housing diversity. Reports from […]

Marketing

Instagram Hyperlapse

Easy Mobile Video

If you haven’t looked into Instgram now is the perfect time to reconsider. Instagram has launched its standalone companion, Hyperlapse, to appeal to the Vine crowd without…well, the Vine crowd. Hyperlapse offers mobile video production that’s quick, simple, and eye catching. In other words, it’s just what you need to take your content marketing to […]

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