Erica Rascón

AUTHOR

Erica Rascón

Erica Rascón specializes in online content creation and social media. She joined Yardi in 2011 after receiving her bachelor's degree from Kennesaw State University and serving in the Peace Corps. Erica's interests include sustainability, philanthropy, and the arts.

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Village Green

2015 has already been a terrific year for Village Green. First, the company received the CEL Award for first place in Resident Satisfaction for the fifth consecutive year. Then the recent announcement of National Apartment Association Units Magazine Curb Appeal Awards brought additional good tidings. The Yardi client walked away with three awards for its […]

08 / 04 / 15

Parking ROI

For most of us, parking is little more than a necessary evil. If we could, we’d use the parking space for more units and enjoy the additional cash flow. But what if your parking lot could become an asset? From practical to extravagant, these creative parking solutions can transform a requirement into a revenue-generating tool. […]

07 / 31 / 15

Homebuying Hopes

A seemingly healthy economy, rising rent rates and a limited inventory of existing homes are pushing some buyers into the new homes market. Interestingly, they have few options once they arrive; new home construction is largely targeted towards mid- to high-price tier properties. First-time buyers are in limbo, adding uncertainty to an already imbalanced market. […]

07 / 23 / 15

Honoring Veterans

Yardi client SilverCrest Properties is a growing senior housing specialist with a heart the size of Texas. At its properties in Minnesota and The Lone Star state, the company strives to make the golden years some of the most enjoyable and rewarding years of residents’ lives. One initiative, Honor Flight, has become a definitive moment […]

07 / 14 / 15

Brindley and Associates

Remote Yardi Training

According to the Association for Talent Development, American organizations spend an estimated $164 billion on employee training on each year. This ranges from 31.5 -56 hours of training per employee. This valuable time is spent simply learning how to optimize performance rather than putting those plans into action. Yardi client Brindley & Associates has cut […]

07 / 06 / 15

Summer Programs

Once school is out, everyone knows that kids can only entertain themselves for the first few weeks at best. Soon enough, they become bored and antsy. When your community is filled with bored kids, it’s just a matter of time before something interesting happens. Summer camps for military families solve many problems at once. From […]

07 / 01 / 15

Vaughan Metropolitan Centre

Building along public transit lines has long been a popular way to ensure that traffic flows easily to a retail property. A lack of transit options does not have to deter an otherwise promising development. At Vaughan Metropolitan Centre in Canada, Yardi client Calloway REIT demonstrates how to build smart, minimize sprawl, and convince transit […]

05 / 27 / 15

Property Management

The second quarter of 2015 has begun on a positive note for built-to-rent single family properties. Markets for existing single family rentals across the nation enjoy occupancy rates close to 95%–and these properties need managers. If you’ve positioned yourself properly, then success is well within reach. If not, here are a few tips to bring you up to speed. […]

05 / 20 / 15

Promoting Conversions

Whether you’ve tapped into your inner Marketing Genius with RentCafe or you’re piecing together a plan on your own, your site analytics can help you capitalize on your areas of opportunity. Understanding how to interpret the metrics on your analytics reports can influence changes in your marketing techniques that increase leads and conversions. At first, […]

05 / 19 / 15

New Directions

Since 1971, New Directions Housing Corp has committed to building and preserving a sense of community. The Kentucky-based nonprofit has expanded its portfolio to include real estate development, asset and property management, resident services, home ownership preservation, and community building and organizing. “I don’t know what we do, but we have to find a new […]

05 / 18 / 15

Silent Victims

Awareness of the affordable housing crisis has grown exponentially inside of industry circles. Unfortunately, public awareness is still woefully low and solutions to the problem have yet to manifest. A new organization lead by Ron Terwilliger will collect data that can guide policymakers towards crisis resolution. Simultaneously, the data will help to protect the most […]

05 / 15 / 15

Value Quantified

Research by DTZ, one of the top three global commercial real estate services companies in the nation, has quantified the perceived benefits of sustainable office spaces. The studies are helping owners channel their efforts towards features that are most valuable to tenants. In 2014, studies by Nils Kok, Ph.D., executive director of the Global Real […]

05 / 13 / 15

UK Asset Management

Asset Management companies in the UK have experienced several years of growth due to foreign capital flowing into the country during the lean years. As rents stabilize, the rate of growth is clearly unsustainable. Yardi brought together several asset management experts to discuss how asset management will reinvent itself during economic recovery and prosperity. According […]

05 / 11 / 15

Passive Retention

As building permits increase this year and healthy competition is restored, multifamily must revisit resident retention practices. Luxury amenities, home automation technology, and quarterly vacation giveaways are unsustainable: amenities and technology quickly become outdated, requiring costly upgrades, and it’s hard to find room in the budget for grandiose vacation packages. What feature can increase tenant […]

05 / 06 / 15

The Facebook Bridge

Pretty much everybody (and their mommas) is on Facebook. With 1.44 billion monthly active users at th end of Q1 2015, you can’t afford to not be on Facebook. But you can’t afford to waste your time on the platform, either. In 2013, Facebook changed its algorithm so that your content will only reach 3– […]

05 / 05 / 15