Posts by: Erica Rascón

Improve Focus + Morale

Recovering from Summer Sales

In multifamily, summers can be intense. Resident turnover is at its highest, career development conferences hit their peak, and you’re caught working with a skeleton crew because part of your staff has cashed-in on its vacation hours. Now that school has started, things may have calmed down, but your head is still spinning. These three […]

Technology

Embracing Tech

Attract + Retain Residents

Renters of all ages have rising expectations for technology features in their rentals. While splurging on gadgets would certainly catch your prospects’ attention, that approach isn’t the most budget-friendly. You’ll want features that offer the biggest bang for your buck! We’ve evaluated a few tech toys that combine resident appeal, utility, and longevity. USB Compatible […]

Marketing

Quick Social Tips

For native marketing success

The basics of native marketing for social media have helped you get started. It’s the nuances of daily content development that will firmly establish your roots and nourish respect among your fan base. We’ve got four content tips that can grow your social media from a seedling into a sprawling success! Blend In But Don’t […]

People

Repurpose + Revitalize

Congregate Housing Management

The concept of home comes in many shapes and forms. For the senior residents of South Hills in Pittsburg, home arrived in the shape of a high school. A school was probably one of the last places that seniors thought they would spend their golden years, yet Yardi client Congregate Management Services and its development arm […]

News

Thermal Controls

Optimal office environment

With every change of season, you can expect new complaints about the thermostat setting. This isn’t (necessarily) because employees are grouchy. Studies suggest that previously recommended temperature settings are outdated and biased. International reports vary on the optimal setting for thermal comfort in office buildings. The United States Department of Labor Occupational and Safety Administration […]

Marketing

Twitter Ads

Simple Marketing Genius

Twitter can place your business on the screens of 288 million monthly active users. Well, that’s its potential, anyway. If Twitter ads aren’t a part of your Marketing Genius strategy, you’re missing out on the opportunity to reach your Twitter customers on a platform that they interact with daily. What’s worse, you’re also missing out […]

News

Student Services

6 Smart Housing Tips

We are seeing dozens of headlines each month that herald the arrival of another luxury student housing community. These ultra-posh accommodations can cast a rather unglamorous shadow on nearby aging properties with fewer resources. If you find yourself in the shadow of the shiny new community down the street, don’t fret. Instead, use that energy […]

News

Fall Staging Tips

Property Management

As a property manager, taking the time to stage your property shows prospects that you’ve got it together. You are prepared, detail-oriented, and organized. You want guests to feel welcomed and comfortable on your property. Such nonverbal marketing turns prospects into tenants. The decorating tips below will make your last-minute fall decorations quick and simple. […]

News

Waterfowl Invasion

Ducking Ducks and Geese

If you find waterfowl descending upon your property twice a year, you are not alone. There are thousands of multifamily properties just like you that are unfortunate enough to rest along waterfowl flyways. You are not alone. We are here to help. Unless you’re a hunter, you probably didn’t notice the release of the 2015 […]

News

Hurricane Season

Prepping Your Residents

Hurricane season is upon us, and it will linger until the end of November. Fortunately for the continental US, the storms seem to have forgotten their curtain call! It’s unlikely that their delay will last forever, though. Use this downtime to make sure that your residents are prepared for nature’s fury. Make hurricane preparedness fun! […]

News

Better Protection

Requiring Renters Insurance

Think your landlord insurance is enough? Think again. Recent studies examined renters insurance practices at property management companies throughout the Unites States. Those reports suggest that 45 percent of property managers do not offer insurance to their tenants. Only 25 percent of property managers require their renters to purchase insurance at every property in their […]

News

Luxury Student Housing

Upward Trend or Doomed Fad?

Student housing has grown into a $5 billion industry. Colleges and universities rely on private builders for housing, on and off campus. These private builders are best able to equip units with features that appeal to the new generation of student renters while keeping the institutions’ costs low. Yet with the rise of student debt […]

News

Military Bases, Reimagined

Base Conversions Offer High Yields

Upcoming military base closures will provide a wealth of opportunities for developers. Beginning in the early 1990s, more than 8,000 military installations in Western Europe and North America shut their doors, according to NATO Review. In the US, 97 facilities were shuttered, resulting in land sales upwards of 100,000 acres and thousands of buildings. With […]

News

Preserving Affordable Housing

With community land trusts

The toll of gentrification on local property owners has been well documented in recent years. What has escaped the headlines, however, are alternatives to gentrification that permit the natural ebb and flow of neighborhoods without affecting their longstanding members. Community land trusts are regaining popularity as a way to keep affordable housing in some of […]

News

Smoke-Free PHA

In Philadelphia

Philadelphia Housing Authority (PHA) is the most recent addition to the growing list of public housing organizations to ban smoking. Dozens of public housing authorities throughout the US, as well as private companies, have initiated smoking bans for residential units, common spaces, and offices. The policies are prompted by financial and health concerns. A report […]

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