Breed Restrictions
Did you know that “apartments with no breed restrictions” is a popular Google search query in most metropolitan areas? The trend extends to many secondary markets as well. Properties without breed restrictions can capitalize on a flexible pet policy—if you use strategic SEO. When high-risk isn’t a mandatory “no” Insurance companies’ classification of “high-risk” pets […]
02 / 12 / 20
3 Advanced Tips
The cost of a lost lead varies for each organization. Kaplan Real Estate Education estimates that the average cost of a lead ranges from $50 and $60. The total cost of acquisition is at least $3,000. That’s marketing spend, time, and potential revenue wasted. The 3 tips below for capturing and recovering leads can help […]
02 / 06 / 20
Avoiding Coliving Pitfalls
As a junior, I lived in the Creative Writing Theme House at Agnes Scott College. A beautiful five-bedroom house just outside of campus gave students an opportunity to live and work with like-minded peers. I loved the experience: group meals and activities, weekly poetry readings, and the ability to workshop my short stories with people […]
02 / 05 / 20
Staff Appreciation
Do you have members on your team that go above and beyond the call of duty? Or maybe you want to reassure your staff that their opportunities are just that—opportunities! There are several reasons for employee appreciation efforts. But unless you can offer family vacations and luxury cars for everyone, you may struggle with affordable […]
Residents Speak
A stellar online marketing strategy can be thwarted by negative reviews. The 2020 National Multifamily Housing Council & Kingsley Associates Apartment Resident Preferences Survey reports that 33% of renters highly value online reviews when deciding on an apartment. Are your reviews working for you or against you? Take the four steps below to ensure your […]
02 / 03 / 20
7 Benefits
Still letting your renters choose if they want to purchase renters insurance? You’re likely wasting money and putting your property and its owners at risk. We’ve identified seven benefits of required renters insurance that can help property managers save money, protect the property, and keep owners happy. When you require renters insurance from your residents, […]
01 / 29 / 20
Ray of Hope
Rick M. was starting to lose his eyesight. His optometrist missed the glaring signs of glaucoma. As a result, Rick was completely blind in one eye within two months of his appointment. The visual acuity in his other eye measures 20/60. The quick onset of the condition radically transformed his life. Rick, a university-educated and […]
01 / 27 / 20
Efficient Conversions
According to Gleanster, only 25% of your marketing leads are prepared to buy. About 50% of leads enter a sales funnel undecided. That leaves a noteworthy 50% of leads that are dropped or go cold. Improving how you nurture leads and how to streamline that process can help you achieve more conversions and see greater […]
01 / 22 / 20
In Renters’ Wallets
We’ve all heard that renters are interested in smart home devices. How much are they willing to pay for them, though? We dive into the 2020 National Multifamily Housing Council (NMHC) & Kingsley Apartment Resident Preferences Survey to find out. What renters value is determined by how much they are willing to pay. The Resident […]
01 / 21 / 20
Home, Office
Home is where the heart is, as well as the home office for some. All the time at home in front of a computer, however, can lead to feelings of isolation, a lack of inspiration, and a lack of meeting space for collaboration. Remote employees and freelancers turn to coworking spaces for help. To avoid […]
Rise of the Digital Assistant
Google anticipates that there are more than 20 billion devices connected to the internet of things and the digital assistants that manage it. This increase in connectivity has a dramatic impact on how people interact with their living spaces. Forward-thinking multifamily firms are capitalizing on the new technology and getting ahead of the curve. Renters […]
01 / 16 / 20
Neuroscience in the Park
The importance of childhood play has had anecdotal value for ages. In the 1960s, however, studies on rodents and brain development encouraged neuroscientists to formally explore the importance of play in childhood development. Their efforts have paved the way for programs like Start2Finish that improve childhood academic performance through physical activity. Acknowledging multi-dimensional complexity When […]
01 / 15 / 20
Making History
Dorothy Day Place, owned and operated by Catholic Charities of St. Paul and Minneapolis, has made history. With 370 permanent supportive homes and 356 emergency and medical respite beds, it’s one of the largest affordable housing projects in the state. The project is also the largest public-private partnership involving housing in Minnesota history. Dorothy Day […]
01 / 14 / 20
Connection vs. Safety
To remain competitive, real estate providers face pressure to provide high speed internet. This pressure is felt throughout all property classes, from subsidized to luxury housing and commercial properties. Yet the Federal Communication Commission (FCC) is pushing back against signal boosters that pose a threat to public safety. The story is currently unfolding. Here is […]
01 / 13 / 20
The Mobile Advantage
Your resident portal is a convenient and secure connection to your renters. While some renters like to access the resident portal via computer, studies show that most renters prefer to use a mobile app. If your current resident portal doesn’t offer a robust mobile option, you’re missing out on three key points for resident satisfaction. […]
01 / 09 / 20
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