Erica Rascón

AUTHOR

Erica Rascón

Erica Rascón specializes in online content creation and social media. She joined Yardi in 2011 after receiving her bachelor's degree from Kennesaw State University and serving in the Peace Corps. Erica's interests include sustainability, philanthropy, and the arts.

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Leading with Action

“Adversity does not build character. It reveals it.” Those words from James Lane Allen have resonated with readers for years. As we face challenges, our true nature is exposed. Yardi is proud to share the stories of several clients that have supported residents, built community and exercised leadership during this difficult time. Employee and resident […]

05 / 17 / 20

Leaving Cities

Anabelle Strauss grew to love the Mission District of San Francisco. As a data scientist, she enjoys the balance of living in a neighborhood of creatives. Her apartment is nestled amid an array of local grocers, international restaurants, and small businesses that are also appealing. But as COVID-19 swept through the city, much of what […]

05 / 07 / 20

Canada Cares

This period of unexpected hardship has also sparked unprecedented acts of support and compassion. Several Yardi clients in Canada have stepped up to support their residents and communities through financial assistance and emotional support. Shiplake Properties: help during hard times In the throes of COVID-19, Shiplake Properties has launched several initiatives to support residents, essential […]

05 / 01 / 20

A Mission in Action

When a company’s mission statement is pulled from the page and implemented in daily life, it can transform the world. Grubb Properties’ vision statement encourages “working together to enhance life and community.” To fulfill that mission, Grubb Properties has teamed up with Habitat for Humanity. Together, they enhance life and community by building homes for […]

04 / 27 / 20

Real Estate Design

Shelter in place practices have made an impact on every industry in America. Multitenant industrial and retailers grasp to make rent while grocers, tech, and delivery firms thrive. We naturally attach value to such changes. Real estate and its design, however, are neutral reflectors of social shifts. Like events before it, COVID-19 is the next […]

04 / 23 / 20

Stellar Remote Work

Shelter in place practices have driven most organizations to explore remote work environments in greater depths. This new terrain presents unique challenges and opportunities. A common challenge is promoting unity and engagement amongst employees during an undetermined period of isolation. Below are six tips to drive employee engagement and productivity among remote workforces during COVID-19. […]

04 / 17 / 20

Self-guided Tours

If you are on the fence about self-guided tours at your property, take heart. The benefits of self-guided showings are plenteous, and you can still provide many benefits of agent-led tours. Additionally, self-guided experiences alleviate many frustrations for leasing office staff and prospects. Read on to learn how you can benefit from making the switch. […]

04 / 16 / 20

New Solar Mandate

Sacramento is one of the first cities to renegotiate its path towards sustainable power. Since the inception of California’s rooftop solar mandate, several municipalities have scrambled to accommodate the push towards clean energy. Sacramento may be the first of many cities to take advantage of a loophole in the mandate. Community solar The California Energy […]

04 / 09 / 20

Commercial Outlook

Last week, Yardi Matrix hosted three webinars that provided insight on how the COVID-19 pandemic is impacting the self storage, multifamily and commercial real estate markets. Let’s look at the insight on the commercial market, which is extensive. This post continues our first commercial sector recap, which you can read here. Feast and famine in […]

04 / 07 / 20

Commercial Outlook

Last week, Yardi Matrix hosted three webinars that provided insight on how the COVID-19 pandemic is impacting the self storage, multifamily and commercial real estate markets. Let’s look at the insight on the commercial market, which is extensive. This post will cover the office market – a follow-up on industrial and retail can be found […]

04 / 06 / 20

Data-Driven Insights

Want to learn how to create digital content that engages professional learners? The first step is to understand the preferences and habits of adult learners. The 2019 BrightTALK Benchmarks report analyzes data on webinars, online courses, videos and other digital modalities to explore how professionals engage with content. How do professionals engage with content and […]

04 / 01 / 20

Learn, Grow, Excel

“What do you want to be when you grow up?” It’s a question that kids throughout the nation have considered with light-hearted curiosity. Doctor? Astronaut? Director of an investment management consulting team? That’s is an unlikely response, but Jace Swank has thrived in an unexpected field. Yardi: the right fit Shortly after graduating from UCSB, […]

Free Webinars

Like Yardi, you are closely monitoring COVID-19 recommendations from national and international organizations including the Centers for Disease Control and Prevention and the World Health Organization. You are taking measures to protect your employees and assist your clients during these difficult times. To support your efforts, Yardi has curated and created a library of digital […]

03 / 30 / 20

Utilizing Market Data

Multifamily property performance has been stellar throughout most of the country. There are, however, distinct regional differences in fundamental measures. Savvy investors examine macro and micro economic trends before making investment decisions. Focus areas include rent growth, occupancy trends, supply growth and transaction activity. By understanding those multifamily trends, property managers can optimize property performance […]

03 / 28 / 20

7 Ways to Earn Loyalty

Social distancing is a necessary yet challenging directive for apartment communities. We must build a sense of community and safety if we want to earn resident satisfaction and loyalty. But social distancing practices don’t exactly conjure warm, fuzzy feelings. We’ve got seven tips for maintaining resident satisfaction and earning loyalty even when keeping your distance. […]

03 / 21 / 20