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NIC Spring Conference
The health care industry has never been that big of a player in senior living, despite what you’d think. Since Medicare traditionally does not cover long-term care, many hospitals, physicians and service providers have largely overlooked the opportunity that independent and assisted living communities can provide for better health outcomes. But regulations are slowly changing, […]
What Students Want
In the 2020 National Multifamily Housing Council & Kingsley Apartment Resident Preferences survey, 373,000 residents living in 5,336 communities across the U.S. shared their feedback on what renters want. Millennial renters, particularly college-aged adults, expressed their most desirable features in rental housing. Hot topics for the year included parking, sustainability, health, and security. Amenities in […]
02 / 20 / 20
Tackling the Climate Crisis
Property Week and Yardi brought together a host of leading industry figures at The Office Group, The Shard In London to discuss what the property industry is doing to tackle the climate crisis. The panel: Neal Gemassmer, Vice president, international, Yardi Sam Carson, Director of sustainability innovation, Carbon Intelligence Janine Cole, Director of sustainability and […]
02 / 19 / 20
Meet Nicole Graham
How do you efficiently run an affordable assisted living community? We spoke with Nicole Graham to get the answers. Nicole is a licensed administrator for Nevada HAND, the largest nonprofit for affordable housing in the state. They’ve helped thousands find a place to call home – including older adults. Nevada HAND owns and operates two […]
02 / 18 / 20
UKAA Expo 2020
It was great to see 400+ people representing the UK’s fast-growing build to rent sector last week at the UKAA Expo 2020; the third event of its kind hosted by The UKAA. Yardi was there in full force with a team of seven passionate residential specialists, all eager to learn, network and engage with the […]
Multifamily Market
The U.S. multifamily market’s consistent performance over the past several years should continue into 2020, according to a new market analysis from Yardi Matrix. That outcome assumes the absence of major shocks to the macro economy or the capital markets such as trade war escalations or slowing growth in Asia and Europe. But for now, […]
Advocating Accounting
In honor of National Apartment Careers Month, we shine a spotlight on professions within the multifamily housing industry. Accountants embrace a multifaceted career that stays relevant even when the winds of change blow their hardest. Their versatile skills sets prove useful in various arenas of the field, offering the professionals options for growth and new […]
02 / 13 / 20
Breed Restrictions
Did you know that “apartments with no breed restrictions” is a popular Google search query in most metropolitan areas? The trend extends to many secondary markets as well. Properties without breed restrictions can capitalize on a flexible pet policy—if you use strategic SEO. When high-risk isn’t a mandatory “no” Insurance companies’ classification of “high-risk” pets […]
02 / 12 / 20
Senior Living Marketing
From clothes to cars to a place to call home, every search now starts online. For senior living providers, that means their community must be easy to find in Google results and on social media. Otherwise, prospects may never discover them. But how do you rank high on Google? Or get featured in Facebook feeds? […]
02 / 10 / 20
Giving Back in Toronto
Employees from Yardi Canada’s Toronto office recently gave their time to spent a weekend day creating winter survival kits for regional non-profits. The Project Winter Survival kit assembly and donation day is organized by Engage and Change, a charity created to foster good citizenship and encourage healthy communities through giving back. This year, over 3,000 […]
02 / 09 / 20
3 Advanced Tips
The cost of a lost lead varies for each organization. Kaplan Real Estate Education estimates that the average cost of a lead ranges from $50 and $60. The total cost of acquisition is at least $3,000. That’s marketing spend, time, and potential revenue wasted. The 3 tips below for capturing and recovering leads can help […]
02 / 06 / 20
Avoiding Coliving Pitfalls
As a junior, I lived in the Creative Writing Theme House at Agnes Scott College. A beautiful five-bedroom house just outside of campus gave students an opportunity to live and work with like-minded peers. I loved the experience: group meals and activities, weekly poetry readings, and the ability to workshop my short stories with people […]
02 / 05 / 20
Residents Speak
A stellar online marketing strategy can be thwarted by negative reviews. The 2020 National Multifamily Housing Council & Kingsley Associates Apartment Resident Preferences Survey reports that 33% of renters highly value online reviews when deciding on an apartment. Are your reviews working for you or against you? Take the four steps below to ensure your […]
02 / 03 / 20
Staff Appreciation
Do you have members on your team that go above and beyond the call of duty? Or maybe you want to reassure your staff that their opportunities are just that—opportunities! There are several reasons for employee appreciation efforts. But unless you can offer family vacations and luxury cars for everyone, you may struggle with affordable […]
Smart SMS Marketing
You know how the stereotype goes. “Older people don’t use technology.” “Smartphones are too complicated for seniors.” “A flyer or a phone call is the only option.” Reality, as it turns out, begs to differ. According to an AARP survey, over 90 percent of older adults use technology to stay connected. And among those surveyed, […]
01 / 30 / 20
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