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A new Yardi Matrix report sheds light on the economic forces that are shaping the U.S. multifamily market.
A weakening labor market, persistent inflation and plummeting consumer confidence combine to weaken demand for multifamily housing, driving the average U.S. advertised rent down by $4 in October 2025. It was the third consecutive month of decline, erasing gains made earlier in the year.
“The sector may be entering a period of softness,” according to Yardi Matrix analysts. Jobs added in September totaled only about 77% of the August number, several major employers are trimming their payrolls and federal workforce departures have mounted.
However, “not all fundamentals are negative,” as high-supply Sun Belt and Western markets have been absorbing units in lease-up and the national occupancy rate, while falling slightly in September, was 0.1% higher that month than in the same period last year.
Advertised rates for single-family build-to-rent units fell $6 in October, unchanged year-over-year. The single-family rental occupancy rate in September held strong at 95.1%, a 0.1% year-over-year increase.
The multifamily sector is navigating amid a “transitional economy, where major policy changes are pulling in opposite directions and creating uncertainty,” according to Yardi Matrix. Read about all of the factors underlying this pivotal time in the Yardi Matrix National Multifamily Report for October 2025.
