Uber and Seniors

You’ve probably heard – or personally experienced – the convenience and controversy of Uber. Taking on the traditional taxi transportation model, this global ride-sharing company has made a huge splash in changing the way ridesharing works. But Uber isn’t just about using an easy app to find a ride home from a party or the airport.

You’ve probably heard – or personally experienced – the convenience and controversy of Uber. Taking on the traditional taxi transportation model, this global ride-sharing company has made a huge splash in changing the way ridesharing works.shutterstock_121022617

But Uber isn’t just about using an easy app to find a ride home from a party or the airport. The company is now branching out and setting its sights on the senior demographic cohort, hoping that it can make their lives a little easier – and maybe even help them stay independent longer.

Two less well-known Uber services, uberASSIST and uberWAV, are designed specifically with seniors and the disabled in mind. Drivers for these services will operate vehicles that are accessible (such as a van with a ramp able to load a wheelchair), and often will have to take extra time to assist their passengers with boarding and departing the vehicle.

uberASSIST, the senior service, hit the news in a big way last week because it was talked about at the White House Conference on Aging, an annual event that focuses on elder issues. Not long ago, Uber and competitor Lyft were hit with criticism, even lawsuits, for not complying with state and federal disability access regulations. Now, it appears that the company is taking steps to address those concerns.

Pilot programs of uberASSIST include Ventura, Calif.; two Florida cities (Gainesville and Miami Lakes), Columbus, Ohio; Austin, Texas; and Phoenix and Tucson, Ariz. The intent is to partner with cities and community senior centers to get seniors access to the technology required to request a ride – and even teach them how to use an app or mobile communication device.

As the Baby Boomers age into retirement and their senior stage of their lives, services like this one will become increasingly in demand. And with smartphone use at an all-time high, the need for educational resources like teaching seniors about technology won’t always be a roadblock to easier, faster transportation access.

If you have an aging parent or grandparent, the idea of a convenient, inexpensive service that could give them a ride to their next doctor’s appointment, the grocery store or even a social call is likely an attractive one. Do you think the uberASSIST option will catch on?

SHARE POST

Facebook LinkedIN

AUTHOR

Leah Etling is the founding editor of the Balance Sheet and a 12-year Yardi employee who also oversees press releases and social media. An award winning journalist, she holds a master's degree from UC Berkeley and is a native of Santa Barbara County, Yardi's home.

Recent articles

An image containing the Yardi Voyager logo and the text "11 questions answered" next to an empty speech bubble with light blue and grey tones.

The 11 Yardi Voyager Residential questions property managers ask most

Yardi Voyager Residential is the residential edition of Yardi Voyager, a cloud-based property management platform that runs accounting, leasing, operations and reporting on a single database for multifamily, affordable housing, senior living, student housing, HOA and build-to-rent portfolios. This guide answers the 11 questions property managers ask most before adopting it.

Welcome to the Yardi Senior CRM Road Show: Lessons, learning and more in six cities

Senior living CRM tips from operators on the road

Four senior living operators share CRM tips and results from the Yardi Senior CRM Road Show. See what they learned and get the free white paper.

10 / 30 / 26

Fall 2026 Aspire product update

Fall 2026 Aspire product update: New tools for every role

The Fall 2026 Aspire product updates bring a supervisor dashboard, a custom dashboard builder, a new learning plan experience, Open Threads and enhanced surveys and polling.