Tag: student housing

What Students Want

NMHC Survey Insights

In the 2020 National Multifamily Housing Council & Kingsley Apartment Resident Preferences survey, 373,000 residents living in 5,336 communities across the U.S. shared their feedback on what renters want. Millennial renters, particularly college-aged adults, expressed their most desirable features in rental housing. Hot topics for the year included parking, sustainability, health, and security. Amenities in […]

News, Technology

IoT in Student Housing

Smart Campuses

The Internet of Things (IoT) has achieved great popularity in the last decade as it increases the comfort and quality of life. A growing number of homes and commercial properties have smart systems controlled by smartphones and microcontrollers through wireless communication techniques. The trend applies to student housing too. A smart strategy can help universities […]

Marketing

TikTok, You Ready?

Social Media for Student Housing

The real estate industry is known to sometimes lag on making use of the latest technology. But since you’re reading this, you are interested in breaking the status quo. TikTok has more installs than Facebook and Instagram combined. It continues to grow rapidly, rewarding early adopters in student housing with an engaged fan base. What […]

People

Student Housing

Update from Rick Graf, Pinnacle CEO

The student housing sector is not the industry’s Sleeping Beauty anymore. The number of students attending universities is growing and this is due mostly to the ease of obtaining loans. As a consequence, the demand for this type of accommodation is surging, which makes the segment appealing to investors. Sales volume almost quadrupled in the […]

Marketing

Snapchat for Student Housing

Attract new residents

Of the top five most popular social media apps, Snapchat is the most cryptic to navigate and has the shortest content lifespan. Those are two reasons why young adults love Snapchat, and your student housing community can benefit from loving it, too. So Snapchat…Who Cares? Snapchat doesn’t offer traditional menus for navigation. It’s all about […]

News

Market Sharing

Students + Sharing Economy

They say that sharing is caring. Turns out, sharing is also a great selling point for your student housing community. By integrating the share culture into your student property, you can reap the benefits of this growing economic sector. The sharing economy flourishes worldwide. Its convenience and innovation has won over millions of users. According […]

News

Student Roommates

3 Tips to Benefit the Bottom Line

Many student housing providers offer conflict mitigation as a way to keep the peace between roommates. If you don’t, it’s a good idea to start. Roommate conflicts increase turnover and impact your bottom line. Below are three tips to share with your student residents. They promote clear communication between roommates. More importantly, they cut turnover […]

News

Reach for New Renters

RentCafe Reach now for student housing

With spring’s college graduations and early summer’s high school graduations behind us, a whole new generation of renters is coming online. These young renters are bringing new life into the rental market, along with their mobile devices and digital expectations. Born in 1995 and after, the first wave of Gen Z are now in their […]

News

NAA CampusConnex

Student Housing Recap

Student Housing managers, marketers and exhibitors came together for NAA’s CampusConnex in Orlando, Fl., on February 13-14, 2018 to explore new strategies and get energized to move their careers and businesses forward amidst tech disruption and the latest trends. Yardi returned to this year’s conference as an alliance partner and presenter. “Yardi is excited to […]

Marketing

Facebook Live

5 Tips to Rock Live Video

Video continues to rise to the top of the digital marketing playbook. If you’re skeptical about the power of video, consider that almost 50% of internet users look for videos related to a product or service before visiting a store. And four times as many customers would rather watch a video about a product than […]

News

Student Housing

Successes Boost Confidence

Just as industry experts thought the interest in student housing may begin to plateau, the prospects for growth are shining brighter. Investors made $1.1 billion in student housing property transactions in the first quarter of 2017, reports CRBE. This figure excludes portfolio deals, which held their own: Q1 ended with the sale of a $1.6 […]

Technology

Luxer One

Package Acceptance Made Easy

Throughout multifamily housing, managers struggle with resident package logistics. The problem spikes in student housing communities. Student properties receive 10-15 percent more packages than conventional multi-family properties. A Growing Problem The convenience of (often free) delivery appeals to busy students. Additionally, companies like Amazon target the student population with incentives. Amazon Prime offers six months […]

News

Smart + Secure

Student Housing Goes High Tech

Twenty years ago, mobile technology rarely made an appearance in university dormitories. Today, technology anchors both private and communal spaces in student housing. New developments depict the rapid advancements—and changing expectations–around mobile technology in the industry. Connectivity The 2017 NAA Student Housing Conference tackled the concept of wireless connectivity in university residences. Student housing should […]

News

NAA Student Housing

2017 Expo Recap

At the 10th NAA Student Housing Conference & Exposition, held in Chicago on Feb. 14-15, featured more than 100 exhibitors, two keynote speakers and one expert panel. More than 860 industry attendees — including marketers, property and portfolio managers, leasing specialists, developers and suppliers — converged to take their student housing game to the next […]

News

Student Housing

Cooling But Still Kicking

Student housing is still a hot sector for investors. Data research specialists at Axiometrics report that many properties experienced rent growth between 2 – 4 percent this year compared to fall 2015. But the writing on the wall suggests that investors may want to proceed with greater caution. The market already has a few cool […]

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