Self-storage is in high demand these days, not just by renters but also by homeowners who need a place to keep some things for a time. About 1 in every 11 households rents a storage unit, according to research from MJ Partners. Self-storage can provide security, convenience, and it’s often very cost-effective. To be competitive and make the best return on investment, storage facility owners need to know how to keep their customers loyal and happy. Storage renters want value for money, but they also have other preferences which may not be so obvious. Fortunately, the Self Storage Association’s most recent Demand Study provides useful data about the features that renters consider important. Easy Come, Easy Go Convenience is a top priority for most self-storage renters. The ability to access a unit at any time is crucial for 57% of respondents, indicating their desire to be in full control of their stuff and to get it back whenever it suits them. Moreover, 24% would pay extra for this feature. Also high on the list, is the ability to drive up to a unit, letting them load and unload quickly. 54% of renters value the location’s accessibility by car, with 20% of them stating they were willing to spend additional money on it. While ease of access is important, so is security. Implementing 24/7 access can mean installing extra security measures against unauthorized entry, but such investments are usually worthwhile. Approximately 30% of all Millennial, Gen-X, and Boomer renters are willing to pay extra for electronic gates at the entrance. If a facility doesn’t already have this, installing high quality equipment is advisable to prevent theft, 37% of renters consider that security alarms essential, and 15% are willing to pay a bit extra for such...