Tag: Social media marketing

Social Strategies for 2019

Multifamily Social Media Summit

In early January, Yardi returned as an exhibitor and sponsor of the Multifamily Social Media Summit (MFSMS) in Napa, California. The annual event provided a space for multifamily professionals to learn about the latest trends in social media marketing. Keep reading for conference takeaways and ideas to inform your 2019 marketing strategy. The Loyalty Loop Social […]

Marketing

Marketing Magic

Best 2014 Campaigns

Congratulations: your attention span is now shorter than that of a goldfish…by one whole second. Recent studies show the average human attention span is now 8 seconds. That means social marketers and digital advertisers have to hook you with compelling content within moments. How much does that bait cost? Advertisers spent an estimated $8.5 billion […]

Technology

Interest in Pinterest

Social media strategy

As a property manager, it may become prudent to ask yourself: Are you getting the most out of Pinterest? This new social media tool has skyrocketed in popularity over the last year, and owners and operators across the country are finding it is a great way to promote their communities. In a recent webinar called […]

Marketing

Property Marketing

Tips and Tricks for 2013

Each year Google pushes out over 500 updates to its search algorithm, and 2012 was no different. In its effort to improve the quality of search results, the latest updates may have helped to level the playing field for property managers and increased the opportunity to drive leads to your doorstep. Now is the time […]

apartment internet marketing conference 2012

News

5 Takeaways from AIM

Conference highlights

This year’s Apartment Internet Marketing (AIM) conference, which concluded today in Phoenix, definitely put the “social” in social media by the sharing of information between hundreds of multifamily executives. Conference panelists included people across the gamut of the industry, including speakers from Yelp, apartmentratings.com, Google and many others. And we can’t leave out the stuffed […]

Technology

Pinning Properties

Visual social marketing

Launched in 2010 by Ben Silbermann, Pinterest has established a world record – the fastest website to break the 10 million unique visitor mark. But this viral social site is not only about pinning pretty pictures from your interests on a virtual board. It is also a powerful and intriguing marketing tool for some businesses, […]