Do you want your listings to appear at the top of Google search results? Of course you do. Capitalizing upon your Google Business Listing is the first step towards a higher ranking. During our recent Open Café session, we polled 100 users from across the U.S. to learn if they maximize the potential of their Google Business Listings. This is what we learned: 55 percent of people surveyed have claimed their Google Business Listing 27 percent of users were not sure if they had claimed their Google Business Listing 18 percent of people surveyed have not claimed their Google Business Listing Your Google Business Listing is a quick, inexpensive way to enhance your digital presence and connect with prospects. It is the bridge between your property and prospects in your area who are searching for what you have to offer. By investing a little time in your Google Business Listing, you are making it easier for prospects to find your property through organic search as well as a listing in Google’s Local Pack. You’re likely familiar with Local Pack, even if you didn’t know the name of it. The Local Pack is composed of three business listings and a map that shows their location. Businesses that make it onto this top three list are more likely to get clicks since they are prominent in search results. Interested in joining that Local Pack? Here is how to get started: The Foundation Be sure to input all requested data on your Google Maps My Business Page, including hours of operation and details about your location. These key points will help Google match your property with the location terms used in searches. Proximity matters. “Near me” searches have increased by 130 percent in the last year. About...