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What (not) to say to renters during a property tour

These 10 conversational do's and don’ts will you keep the conversation moving toward a signing. Here's what (not) to say to renters during a property tour.

10 / 15 / 25

Amping Up Amenities

Amenities like fitness centers, laundry rooms and pet services are standard at many residential and commercial properties. So ordinary are they that property managers are striving to deliver increasingly elaborate offerings to attract residents and tenants. Real estate investment information source Millionacres.com says, “If you want your units to fill up quickly and stay filled, […]

11 / 24 / 21

COVID-19 Rental Housing Support Initiative

Supporting the rental housing sector through the pandemic and beyond is a priority for the industry’s preeminent technology provider. Yardi is the primary sponsor of the COVID-19 Rental Housing Support Initiative. The project is a collaboration of The Institute of Real Estate Management (IREM), National Apartment Association (NAA), National Multifamily Housing Council (NMHC) and National Association […]

03 / 25 / 21

Safer Screening

For its speed and efficiency, online leasing might be one of the best things that’s ever happened to property managers and renters. And with the current impact of COVID-19 on multifamily operators and renters alike, mobile tools and services that enable social distancing for necessary transactions are more valuable than ever. Renting sight unseen Prior […]

04 / 14 / 20

9 Easy Tips

Pet-friendly policies can help a community thrive. Pet messes and odors, however, can increase your “make ready” costs and cause resident complaints. We’ve identified a few pet-friendly tips that will help residents enjoy their furry roommates while keeping your costs low and renter satisfaction high. Poor pet maintenance will cost you Tenant turnover costs vary […]

02 / 27 / 20

Breed Restrictions

Did you know that “apartments with no breed restrictions” is a popular Google search query in most metropolitan areas? The trend extends to many secondary markets as well. Properties without breed restrictions can capitalize on a flexible pet policy—if you use strategic SEO. When high-risk isn’t a mandatory “no” Insurance companies’ classification of “high-risk” pets […]

02 / 12 / 20

Avoiding Coliving Pitfalls

As a junior, I lived in the Creative Writing Theme House at Agnes Scott College. A beautiful five-bedroom house just outside of campus gave students an opportunity to live and work with like-minded peers. I loved the experience: group meals and activities, weekly poetry readings, and the ability to workshop my short stories with people […]

02 / 05 / 20

Residents Speak

A stellar online marketing strategy can be thwarted by negative reviews. The 2020 National Multifamily Housing Council & Kingsley Associates Apartment Resident Preferences Survey reports that 33% of renters highly value online reviews when deciding on an apartment. Are your reviews working for you or against you? Take the four steps below to ensure your […]

02 / 03 / 20

Attracting Renters

The Bronx, Brooklyn, Manhattan, Queens, and Staten Island: together, they make up the most vibrant city in the world. But New York needs no advertising. Any New Yorker will tell you that each of the five boroughs has its own unique charm. So, what do renters expect when looking for an apartment in NYC? We […]

12 / 26 / 19

Pet-Friendliest Cities

Some days, you make look at your property lawn and wonder if it’s worth it to permit pets. Operating a pet-friendly community comes with its challenges. Your pet policy and unique services, however, are profitable differentiators when you’re amongst the nation’s most fur-friendly cities. RentCafe.com recently released its list of the 50 Best Cities for […]

12 / 23 / 19

Streamline Leasing

Are you looking for a more efficient way to convert quality prospects into satisfied residents? Streamline the leasing process through integration and automation. Software Integration Switching between independent leasing, management, and accounting programs ensures that your data will be incomplete or pocked with errors. At best, there is a lot of redundant data entry. Each […]

11 / 21 / 19

Market Trends

Have you found it easier to move those three-bedroom units than before? For decades, larger units were tougher to rent. That narrative has changed in the recent years. New data projects the trend is likely to continue—and 3.6 million families may enter the rental market. Single-family rentals have experienced an ascent in popularity. The demand […]

11 / 06 / 19

Security Deposit Alternatives

Are your security deposit requirements costing you good renters? Sometimes, desirable renters are short on cash. But, do you really want to risk losing a good and potentially long-term resident because they can’t pay a high security deposit before they move in? Imagine you show a unit to a young professional who is relocating to […]

05 / 21 / 19

Keys to Renter Retention Ways to Create Engagement with Residents

Resident Retention

Resident retention plays a major role in easy lease renewals and favorable reviews. Maintaining existing leases also cuts costs: no turning units, new marketing campaigns or strategies to covert new prospects. Doesn’t that sound awesome? The following seven strategies for resident retention can help you make the most of existing relationships. Begin at move-in. A […]

03 / 06 / 19

Cheaper to Buy?

In several metropolitan statistical areas (MSAs), owning a home may cost less than renting. There are several factors that determine home affordability when compared to renting, so let’s dive right in.  Out of the 33 largest MSAs, 17 have homeownership options that are more affordable than renting. Homebuyers’ savings could exceed 3 percent of their […]

06 / 04 / 18