Responsive Design

It’s becoming increasingly apparent that the future of computing is moving from one type of screen – traditional computer monitors – to many types of screens with a plethora of different sizes and resolutions. Smartphone and tablet sales are outpacing PCs, and innovative web-browsing technologies, like Google Glass and the iWatch, appear to be on the horizon. What does this mean for websites everywhere? To stay ahead of the curve, you need a site that looks good and functions well on any and all devices. It’s time to take steps towards responsive design. In fact, Mashable.com – one of the Internet’s most popular news and technology blogs – has declared 2013 the “year of responsive web design.” What Is It? Responsive design is the practice of creating a website that provides an optimal viewing experience across all devices. Responsive web designs resize and reformat page content in response to screen size and resolution. More Views, Higher Quality Responsive websites reach more consumers because they tend to appear higher in search engine rankings. Why? Because they have a single URL, instead of multiple URLs for different versions of a site. This makes it easier for crawlers to discover and eventually index content. Responsive sites also load faster than mobile sites because mobile sites have to be redirected to the mobile URL. Responsive sites do not have to be redirected. Faster load times can boost your search result rankings. Additionally, responsive design may decrease your bounce rate among visitors by improving viewing and linking capabilities across the board. Having a responsive site means that mobile viewers see exactly the same screen that desktop viewers do, instead of a bland mobile site with decreased capabilities. Mobile users also enjoy improved link-sharing via responsive design. For example, if...