Tag: marketing

Senior Living Marketing

Getting Found Online

From clothes to cars to a place to call home, every search now starts online. For senior living providers, that means their community must be easy to find in Google results and on social media. Otherwise, prospects may never discover them. But how do you rank high on Google? Or get featured in Facebook feeds? […]

Marketing

3 Advanced Tips

Lead Tracking and Recovery

The cost of a lost lead varies for each organization. Kaplan Real Estate Education estimates that the average cost of a lead ranges from $50 and $60. The total cost of acquisition is at least $3,000. That’s marketing spend, time, and potential revenue wasted. The 3 tips below for capturing and recovering leads can help […]

Marketing, Technology

Smart SMS Marketing

Texting Senior Living Prospects

You know how the stereotype goes. “Older people don’t use technology.” “Smartphones are too complicated for seniors.” “A flyer or a phone call is the only option.” Reality, as it turns out, begs to differ. According to an AARP survey, over 90 percent of older adults use technology to stay connected. And among those surveyed, […]

Events, Marketing, News

5 Social Media Strategies

Get Ready for 2020

Social media platforms and technologies have redefined how multifamily managers engage with customers to attract, convert and retain residents. According to one survey, people spend one-seventh of their time on social media. In a crowded online environment, does your corporate or property social media strategy have what it takes to stand out and get noticed? […]

Marketing

Let Pets Pay Off

How and What to Market for Success

The future is furry. According to the American Pet Products Association (APPA), 65 percent of Americans have pets. The number of households with pets is growing. Since 2014, the number of people who own pets has increased by 3 percent. Many of these households include your prospects and renters. Another major housing trends report from 2018 […]

Marketing

TikTok, You Ready?

Social Media for Student Housing

The real estate industry is known to sometimes lag on making use of the latest technology. But since you’re reading this, you are interested in breaking the status quo. TikTok has more installs than Facebook and Instagram combined. It continues to grow rapidly, rewarding early adopters in student housing with an engaged fan base. What […]

Marketing

Resident Retention

Through Culture + Branding

Want to know how to score more lease renewals? Part of your branding, resident culture, is key in transforming residents into long-term community members. The tips below will help you highlight resident culture as an asset. What is resident culture? Resident culture is part of your multifamily branding efforts. Branding is a broad umbrella that […]

Marketing

Demystifying Data

7 Key Marketing Analytics

Not sure what to make of your analytics page? You know analytics are important, yet you’re not comfortable interpreting the data. Demystifying data is the beginning of success! Learn how to interpret marketing data and make smarter marketing decisions. Metrics Matter Metrics help you get the most out of your marketing spend. Your marketing and […]

Marketing

On Brand

Property branding tips & tricks

You’ve got the location, the amenities, the staff and the software you need to manage your properties. So what’s missing? Why are apartments sitting vacant and renewals at an all-time low? It might be time to reconsider your brand. In this age of customer experience, your brand is critically important. It sets customer expectations for […]

Events, Marketing

Win at Branding

For Canadian Portfolios

Want to amplify your marketing returns and build a loyal customer base? Developing a strong brand identity can help you do both. Whether you’re an established midsized business or a burgeoning small company, it’s never too late to strengthen your brand identity. We attended the Canadian Federation of Apartment Associations conference with Sam Amin, marketing […]

Marketing, People

Meet Melise Balastrieri

MG Properties Group

How do you get more renters to your websites? Just ask Melise Balastrieri, vice president of marketing for MG Properties Group. Using the RentCafe Suite, Melise and her team manage the marketing for more than 20,000 apartment homes across five states. First, Melise uses RentCafe to create engaging property marketing websites. Then she drives more […]

Events, Marketing

5 marketing ideas

From Apartmentalize 2019

Apartmentalize 2019 features famous speakers – including Mindy Kaling and Laila Ali as the 2019 event’s closing address. But only one session had people camped out on the floor: that of the Apartment All Stars, a spirited group of four well-known apartment marketing consultants who shared the fun and creative marketing strategies they’ve recently observed […]

Marketing

Spring Cleaning

Social Media Edition

As is the seasonal custom, spring cleaning is a great way to start summer with a fresh slate. We detail five ways to “spring clean” your social media profiles. Keep reading for easy strategies you can implement now! Refresh your graphics Spring is the perfect time to switch out your cover photos and profile avatars. […]

Events, News

Marketing Insights

From AIM 2019

The multifamily marketing industry recently gathered in Huntington Beach, Calif., for the 2019 Apartment Innovation and Marketing (AIM) Conference. The 2019 edition focused on digital marketing best practices and innovative technologies. Keep reading for top insights from the 2019 conference! The ever-expanding Internet of Things A second wave of connected technologies is making its way […]

Arun Das of Pangea being interviewed about Pangea's use of Yardi software

Marketing, People

Meet Arun Das

Marketing Genius, Pangea Properties

Say hello to Arun Das, head of marketing and technology at Pangea Properties in Chicago. Arun is featured in Yardi’s new Real Estate Questions Answered series, a fantastic way to find out about how real estate professionals use Yardi software to solve problems in real life. Arun’s role at Pangea means that he’s a fluent […]

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