“CRE Tech Industry—Boom or Bust?” was the question posed in a recent Realcomm-hosted webinar. The answer will depend on technology providers’ ability to differentiate themselves and deliver solutions that create value for building owners and operators, according to a panel of real estate technology suppliers, investors and users including Yardi’s Alex Stanton. The five webinar panelists agreed that the commercial real estate industry historically has been slow to innovate its asset management technology. In recent years, however, competitive, regulatory and sustainability pressures have generated a sense of urgency among property owners and managers to regard technology as a strategic ally. Stanton, Yardi’s regional director for commercial sales, noted that generic enterprise management platforms have evolved to accommodate procurement, energy management, coworking and marketing, paralleling the morphing of “lease” from basic tenancy to include amenities and online self-service options. “As a provider of transaction-enabling technology, Yardi aims to create deep transactional functions that can be embedded into the core technology platform,” he said. John Gilbert, chief operating officer and executive vice president of New York City property owner and manager Rudin Management, said his company invests in technology startups and even spun off its own software company. He likened technology to a construction project: “When building a structure, we dig a hole and pour a foundation. Property owners should look at technology adoption exactly the same way. I don’t want 20 more silos with 20 new technologies. All data collected should go into a central, integrated platform that can make the building run more efficiently and be smarter.” This approach will “future-proof” buildings and create value by correlating data that’s already being collected. Will O’Donnell, a senior vice president at logistics real estate leader Prologis Inc., noted that the difficulty of adopting new technology can...