SMASH in Chicago

Yardi is headed to the Windy City, along with throngs of senior living providers, to attend 5th annual SMASH summit taking place October 1-3 at the Loews Hotel O’Hare in Chicago. The conference is geared toward sales and marketing professionals intent on learning new strategies to make their communities stand out.

Written by Yardi Blog Staff

09 / 23 / 18

1 min read

Yardi is headed to the Windy City, along with throngs of senior living providers, to attend 5th annual SMASH summit taking place October 1-3 at the Loews Hotel O’Hare in Chicago.

The conference is geared toward sales and marketing professionals intent on learning new strategies to make their communities stand out.

Attendees will choose from workshops focused on content marketing, digital marketing, leadership and innovation, sales management, small teams marketing and technology to discover actionable takeaways.

The conference also features many insightful speakers, including Yardi’s own Richard Nix, senior director of senior living, who will share insights about using customer relationship management (CRM) in senior living to supercharge marketing efforts, strengthen client relationships and ultimately drive occupancy.

Nix says: “I’m honored to be speaking at SMASH this year. This conference is all about sharing with and learning from peers in the industry, so I’m excited to offer some strategies for senior living providers to increase their efficiency and grow their communities.”

Other presenters include keynote speakers Kate O’Neil, tech humanist and author, and Chuck Harry, National Investment Center (NIC) chief of research and analytics.

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