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Where in the Era?
Era of Personal Computing, PC-plus Era or even Post-PC Era – Where are we? What stage in the evolution of technology have we entered, which have we exited? What marked the transition? In 2006 HP launched a new campaign called The Computer is Personal Again, putting more emphasis on empowering users and enterprises and paying […]
01 / 09 / 14
Apartment Marketing
The digital environment gives you the power to transcend physical boundaries and reach your audience wherever they are. Virginia Love, Vice President of Leasing and Marketing for Chicago-based Waterton Residential, thinks that a good online reputation is crucial in today’s marketplace. The company partnered with survey company SatisFacts and their Verified Resident Program to strengthen […]
01 / 08 / 14
Mills Properties
St. Louis isn’t known as a hipster haven. But the city’s developers are gradually embracing the concept of walkable urban neighborhoods. The reinvention of a portion of the city’s downtown, into what’s now known as the MX District, leads the way. MX stands for Mercantile Exchange, hearkening back to the days when downtown St. Louis […]
01 / 07 / 14
Kevin Thompson
Kevin Thompson, Senior Vice President of Marketing for Greensboro, N.C.-based Bell Partners, a Yardi client, has been known to say that when it comes to multifamily, residents literally “live in our box of Tide.” It’s an intriguing analogy from the experienced consumer product marketing executive, whose diversified experience includes stints at AvalonBay Communities, Iams, Fruit […]
01 / 06 / 14
HUD Updates
The U.S. Department of Housing and Urban Development recently received a $1.7 billion dollar Continuum of Care grant. Funds will provide assessment programs, street outreach, housing, job training, mental and physical health care, substance abuse counseling, and child care for formerly homeless persons. This year’s allotment reflects a 5% cut in funding, continuing a trend […]
01 / 06 / 14
Cash from the Crowd
The Securities and Exchange Commission has proposed rules that would permit small companies to seek funding from the general public. Crowdfunding has grown in popularity among artists and inventors. Companies that create home security gadgets, tiny appliances for micro-apartments and sustainable furniture have all received public funding via platforms like Kickstarter. If the proposed rules […]
01 / 03 / 14
Trends to Watch
2013 was quite a year in the world of real estate. Whether your firm was moving forward with new technologies, revamping business practices to be more efficient, or raising rents and acquiring new properties, there was much forward momentum and positive change. Of course, it was only the first step for some of these long […]
01 / 02 / 14
Smarter Snacks
Food: celebration, unity, comfort. The cultural significance of a meal, or even a snack, goes beyond our bodies’ need for nourishment. Unfortunately, that’s the problem. Deciding what foods to stock in the break room or how to create menus for a conference can be a daunting task. Organizers must decide between foods that nourish the […]
12 / 31 / 13
Seeing Trouble
One of the hottest tech topics of the year in the technology world has been wearable gizmos like smart watches and Google Glass. As hot as these inventions are, they have privacy implications that must not be overlooked. By April 2014, the initial 10,000 people that are currently testing the prototype will multiply. With the […]
12 / 30 / 13
Small Gift, Big Impact
Colleen Gray admits that when a frigid ice storm struck her hometown of Toronto, Ontario a few days before Christmas, she wasn’t prepared. “I had no flashlight, candles, tasty emergency food,” said the Business Applications Leader for Real Estate Management Services, a Yardi client. Her apartment lost power on Dec. 21 around 10 p.m. Nor […]
12 / 30 / 13
Gone in 6 Seconds
When it comes to commercial advertisements, traditional rules have fallen by the wayside. Millennials have nontraditional tastes. We recycle our snail mail without reading it. We use TV commercial breaks to tweet about the show, not to watch ads. What banners? We can ignore a pop-up like you never even made it. Millennials respond best […]
12 / 27 / 13
Yardi Year in Review: Part Two
Welcome back. Over the course of 2013, we featured many exciting milestones for Yardi here on The Balance Sheet. It was a year of strong growth for many of our clients, and Yardi’s products evolved to help support their goals and plans in the world of real estate. Here’s a look at some of the […]
12 / 27 / 13
Learning to Like LEDs
Multifamily professionals are torn when it comes to LEDs. While many love the idea of a bulb that lowers utility bills without sacrificing brightness, they aren’t in love with the high upfront costs. It can also be hard to tell when it’s worthwhile to invest in LEDs when halogen, fluorescent, CFL, or even incandescent bulbs […]
12 / 26 / 13
Yardi Year in Review: Part One
Over the course of 2013, we featured many exciting milestones for Yardi here on The Balance Sheet. It was a year of strong growth for many of our clients, and Yardi’s products evolved to help support their goals and plans in the world of real estate. Here’s a look at some of the stories we […]
12 / 26 / 13
Apple Pages 5.0
I started to write this post on Apple Pages 5.0 by creating a Microsoft Word 2010 Document and naming it Apple Pages 5.0. But something didn’t seem right. Outside the office I’m on a MacBook, and Pages is what I use to create personal documents. I am completely satisfied with its airy design, the way […]
12 / 23 / 13
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